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Aream & Co: Gaming M&A hits $2.3bn in Q2, highest level since 2022
Gaming mergers and acquisitions reached $2.3 billion in Q2 2026, marking the highest level since 2022, according to Aream & Co. Mid-market acquisitions, particularly in PC and mobile gaming, drove this growth. Despite a decline in mobile installs and spending, PC gaming saw a 13% increase, and Nintendo reported significant revenue gains from its Switch 2 hardware and software.
Mobile gaming has a new, and growing, measurement problem | Opinion
The mobile gaming industry faces a growing measurement problem as companies increasingly bypass app stores for direct-to-consumer web stores. This shift, driven by reduced platform fees and regulatory changes, makes it difficult to accurately track revenue and market performance. Companies like Apple and Google are adapting their fee structures, but the lack of reliable data across all channels hinders strategic decision-making and marketing campaign evaluation.