GAGames Industry
Bain & Co: Research shows only one in five players seek out new titles
A report by Bain & Company indicates that two-thirds of players prefer familiar games or sequels, with only one in five actively seeking new titles. The research highlights that focused games targeting specific audiences are more commercially successful than generic ones, citing Baldur's Gate 3 as an example of success versus Concord's struggles. The report also touches on the growing adoption of generative AI in game production and its potential for understanding player behavior and personalization.
