BCG

How Gamers Are Discovering Entertainment Beyond the Screen in 2026

In 2026, the gaming market's convergence with broader entertainment is reshaping how players discover new content, with social platforms like YouTube and TikTok leading discovery. While traditional gaming journalism and regional publications still hold value for contextualized information, AI-driven curation and cross-platform subscription bundles are emerging as key trends. Cloud gaming has also lowered barriers, increasing casual player engagement and cross-media consumption.