Behaviour Interactive
Behaviour Interactive business and news from across the web.
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Assassin’s Creed Invictus Playtester Find The Game Awful
Recent leaks suggest that playtesters found the upcoming multiplayer game Assassin's Creed Invictus to be in poor condition, with one report describing it as "awful." The game, which is being developed by Ubisoft Montreal, has reportedly faced delays and may be pushed back from its initial 2025 release window. This follows a trend of live service games failing to meet expectations, raising questions about Assassin's Creed Invictus's future.
Former PlayStation Exec Believes Recent Layoffs Are a Result of Over-Investment During Covid-19
Former PlayStation executive Shuhei Yoshida attributes recent widespread gaming industry layoffs to over-investment and over-hiring during the COVID-19 pandemic's period of rapid growth. He suggests companies misjudged sustained demand, leading to adjustments and layoffs as the industry returned to steady growth. Despite the sad reality of job losses, Yoshida remains optimistic about the industry's long-term health, noting that overall employment numbers may still be increasing.
Dead by Daylight 9.6.0 Update Drops Today With Game-Changing Diminishing Returns | HappyGamer
Behaviour Interactive has released the Dead by Daylight 9.6.0 update, introducing a significant new mechanic called Diminishing Returns that aims to alter core gameplay loops for both killers and survivors. The patch also includes a 'Play While You Wait' feature to address long lobby times and various killer tweaks. This update is rolling out simultaneously across PC, PlayStation, Xbox, and Nintendo Switch.
Dead by Daylight's 2v8 Mode Gets Fresh Blood With New Maps and Tweaks | HappyGamer
Behaviour Interactive has released significant gameplay adjustments and new maps for Dead by Daylight's 2v8 mode. The developer is actively seeking player feedback to refine the chaotic 8-player experience, which offers a distinct alternative to the standard 4v1 matches. These updates indicate Behaviour's commitment to the 2v8 mode as a permanent fixture.
Rumor Mill
Rumors suggest that a new trailer for Grand Theft Auto 6 is imminent, with evidence pointing to its near release. Separately, the developer of Dead by Daylight has denied claims that recent layoffs were an act of union busting.
Popular PS5 Action Game 60% Off on PS Store, Lowest Price
Dead by Daylight, a popular multiplayer action game developed by Behaviour Interactive, is currently available for 60% off on the PlayStation Store for both PlayStation 5 and PlayStation 4. The limited-time deal reduces the price to $11.99 and ends next Thursday, May 7. The game features asymmetrical multiplayer where one player controls a killer and four others attempt to survive.
Dead by Daylight Finally Fixes Its Biggest Information Problem | HappyGamer
Behavior Interactive is implementing changes to Dead by Daylight's Match Details, which will reveal the killer's identity and power to survivors after the first chase begins or a survivor loses a health state. This update aims to address a long-standing frustration by providing crucial strategic information without sacrificing the early-game mystery. The change was influenced by player feedback from the Public Test Build, indicating a developer focus on community input and improving game accessibility.
MMO Business Roundup: Xbox’s resolutions, Microsoft’s employee buyouts, and Meta’s mass layoffs
This industry roundup covers several key business developments, including Xbox's strategic resolutions to expand its reach and Microsoft's offering of voluntary buyouts to a portion of its US workforce. Additionally, Behaviour Interactive has conducted layoffs affecting external development partnerships, and Meta has laid off 8,000 employees while closing 6,000 job postings.
Build A Rocket Boy facing legal action, Behaviour Interactive cuts jobs, and Xbox has a new 'north star' - Patch Notes #49
This week's gaming news includes Behaviour Interactive confirming job cuts, Microsoft lowering Xbox Game Pass prices, and Nintendo facing lawsuits over tariffs. Build A Rocket Boy is also facing legal action for alleged privacy violations, while the Super Mario Galaxy Movie has surpassed $747 million at the global box office. Xbox is reportedly rethinking its exclusivity strategy and focusing on daily active players.
Dead by Daylight Developer Behaviour Interactive Cuts Jobs
Behaviour Interactive, the Canadian developer behind the popular horror game Dead by Daylight, has laid off an undisclosed number of employees. This news comes amidst a broader trend of job cuts within the video game industry in 2026. The lack of transparency surrounding the layoffs has drawn criticism from the game's community, who are concerned about the impact on future content updates and bug fixes for the successful title.
Dead By Daylight’s Trickster Sees Massive Usage Spike After Update
Dead by Daylight's Trickster killer has experienced a significant surge in player usage following a recent update and rework. Previously the least-played killer with a 1.6% usage rate, the character's mechanics have been overhauled to be more responsive and effective. This success highlights the potential of thoughtful character reworks in maintaining game balance and roster diversity.
Another round of layoffs, this time from Dead by Daylight studio, Behaviour Interactive
Behaviour Interactive, the studio behind Dead by Daylight, has conducted layoffs due to a decline in demand for external mobile and casual development projects. The exact number of affected employees and any impacted projects remain unconfirmed. This news follows recent announcements from Behaviour Interactive regarding their acquisition of the 7 Days to Die franchise and involvement in a new Serious Sam title.
Dead by Daylight Studio Announces Layoffs in Mobile and External Development Teams
Behaviour Interactive, the studio behind Dead by Daylight, has announced layoffs primarily affecting its mobile and external development teams due to declining demand for such projects. This follows similar recent announcements from Iron Galaxy Studios, Polyarc Games, and Epic Games, with Epic CEO Tim Sweeney citing a downturn in Fortnite engagement and the need for significant cost savings.
Business and Finance
US hardware sales saw a 69% increase in March 2026, driven by strong performance from the Nintendo Switch 2. In separate news, Behaviour Interactive has implemented further layoffs, citing decreased demand for mobile and casual games.
Dead by Daylight developer confirms layoffs
Behaviour Interactive has confirmed layoffs, attributing the decision to a decrease in demand for external development projects. The company did not specify the number of employees affected.
Behaviour Interactive lays off more people as 'demand for mobile and casual external development projects has…
Behaviour Interactive, the developer of Dead by Daylight, has confirmed an undisclosed number of layoffs. The company cited a decline in demand for mobile and casual external development projects as the reason for the cuts.
Dead by Daylight studio Behaviour Interactive confirms redundancies
Behaviour Interactive, the studio behind Dead by Daylight, has confirmed a new round of redundancies due to a decline in demand for mobile and casual external development projects. The company stated that these decisions are difficult and expressed gratitude for the contributions of the affected employees. The article also reports on a significant increase in US consumer spending on video games in March 2026, driven by strong hardware sales, particularly for the Nintendo Switch 2.
Dead by Daylight studio Behaviour Interactive confirms layoffs
Behaviour Interactive, the studio behind Dead by Daylight, has confirmed layoffs due to a decline in demand for mobile and casual external development projects. The company cited the conclusion of remaining engagements and a lack of comparable future opportunities as reasons for parting ways with some employees. This news follows Behaviour's recent acquisition of The Fun Pimps and the closure of its Midwinter Entertainment subsidiary.
Dead by Daylight Behavior Interactive appears to have suffered fresh layoffs, as senior animator announces sudden departure
Behavior Interactive appears to have conducted another round of layoffs, with senior animator Jonathan Veiga announcing his departure due to the cuts. This follows previous layoffs in January and June of 2024. The company recently announced the acquisition of Fun Pimps, developer of 7 Days to Die, and has Serious Sam: Shatterverse upcoming.
Kevin Afghani Fire & Ice RGX 2026 Guest of Honor
Voice actor Kevin Afghani, known for his work as the current voice of Mario and Luigi, will be a Guest of Honor at Fire & Ice RGX 2026. The event will take place at the Roebbelen Center in Roseville, CA, from June 20-21. Afghani has also lent his voice to games like Genshin Impact and Final Fantasy VII Rebirth.