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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
He-Man and the Masters of the Universe Dragon Pearl of Destruction's lunchbox is as '80s as a collector's…
Limited Run Games is releasing a collector's edition for He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a Streets of Rage-style brawler developed by Bitmap Bureau in collaboration with Mattel. The $99.99 edition includes a nostalgic '80s-style lunchbox, a mini Power Sword, an acrylic standee, a pin set, a mini comic book, and a physical copy of the game with an alternative steel case. Pre-orders are open until November 22.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction Launches on February 4, 2027
Bitmap Bureau is releasing He-Man and the Masters of the Universe: Dragon Pearl of Destruction on February 4, 2027, a 2D beat 'em up based on Masters of the Universe. Players can control He-Man, Teela, Man-at-Arms, or She-Ra against Skeletor and Evil-Lyn across thirteen stages. The game will feature the largest roster of He-Man characters in a single title and is launching on PS4, Xbox One, PS5, Xbox Series, Switch, and PC for $29.99/€29.99.
He-Man Fans Have a New Reason to Return to Eternia as Pre-Orders Open
He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a new 2D beat 'em up developed by Bitmap Bureau and published by Limited Run Games, is bringing Eternia back to retro gaming. Pre-orders for physical editions, including a Collector's Edition, are now open for the game launching February 4, 2027, on Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction gets release date, physical release, new trailer
He-Man and the Masters of the Universe: Dragon Pearl of Destruction will launch on February 4, 2027, for the Nintendo Switch, with both digital and physical editions available. The Collector's Edition includes numerous exclusive items like a He-Man Power Sword replica and a Steelcase. The game features over 13 levels, playable characters like He-Man, Teela, Man-At-Arms, and She-Ra, and battles against Skeletor and Evil-Lyn.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction Delayed to Summer 2026
Bitmap Bureau, Mattel, and Limited Run Games have announced that He-Man and the Masters of the Universe: Dragon Pearl of Destruction has been delayed from April 28, 2026, to Summer 2026. The 2D arcade brawler will be released digitally on PC, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X|S. The game features He-Man and allies battling Skeletor across 12 stages, with local co-op support.
He-Man's Bad Ass PS5 Brawler Just Got Delayed Two Weeks Before Release
Bitmap Bureau's retro beat-'em-up, He-Man and the Masters of the Universe: Dragon Pearl of Destruction, has been delayed from its April 28th release date to a nebulous summer window. Publisher Limited Run Games cited the need for additional development time, assuring fans the game is nearing completion. The delay may also be to align with the Masters of the Universe movie reboot releasing in June.
He-Man's Stunning-Looking Beat 'Em Up Delayed Just Two Weeks Before Release
The release of He-Man and the Masters of the Universe: Dragon Pearl of Destruction has been delayed from its original April 28th date to later this summer. Publisher Limited Run Games stated that additional development time is needed to ensure the game meets fan expectations across all generations. The beat 'em up will be available on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X, and PC.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction delayed
He-Man and the Masters of the Universe: Dragon Pearl of Destruction, developed by Bitmap Bureau and published by Limited Run Games, has been delayed from its original April 28 release. The game is now scheduled to launch digitally this summer for Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X, and PC. The delay is to allow for additional development time to ensure the best player experience.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction delayed to summer
The release of He-Man and the Masters of the Universe: Dragon Pearl of Destruction has been postponed to summer. Publisher Limited Run Games and developer Bitmap Bureau announced the delay for the side-scrolling beat 'em up game.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction launches in April
Limited Run Games and Bitmap Bureau have announced that He-Man and the Masters of the Universe: Dragon Pearl of Destruction will launch on April 28th for PC, Xbox Series X|S, Nintendo Switch, and PlayStation 5. This new retro beat 'em up game features He-Man, Man-At-Arms, and Teela as playable characters, with She-Ra unlockable later.
He-Man and the Masters of the Universe: Dragon Pearl of Destruction arrives April 28
He-Man and the Masters of the Universe: Dragon Pearl of Destruction, a retro-styled beat 'em up developed by Bitmap Bureau and published by Limited Run Games, is set to release on April 28th. The game features pixel-art graphics, playable characters like He-Man and She-Ra, and local co-op for two players. It will be available on PC, with expected compatibility on Linux via Proton.
Terminator 2D: NO FATE Review | Giant Bomb
Terminator 2D: NO FATE is a faithful throwback to 16-bit era action games, closely following the plot of the 1991 film Terminator 2: Judgment Day. Developed by Bitmap Bureau, the game features varied gameplay mechanics, including beat 'em up sections reminiscent of Streets of Rage and shooter segments akin to Contra, alongside stealth and vehicle chase sequences. While praised for its fan service and gameplay variety, the review notes its short runtime and $30 launch price as significant drawbacks, suggesting it's a better value at a lower sale price.
Terminator 2D: NO FATE Review
Terminator 2D: NO FATE is a faithful throwback to 16-bit era action games, closely following the plot of Terminator 2: Judgment Day with numerous fan service references. Developed by Bitmap Bureau, the game offers varied gameplay, shifting between beat 'em up sections as the T-800 and shooter/stealth segments as Sarah Connor. While praised for its reverence and gameplay variety, its short runtime and $30 launch price are significant drawbacks, making it a better recommendation on sale.
Terminator 2D: NO FATE heading to Switch Dec. 12th, 2025 (UPDATE)
Terminator 2D: NO FATE, an officially licensed 2D action side-scroller developed by Bitmap Bureau and published by Reef Entertainment, has experienced multiple release date delays and is now scheduled for December 12th, 2025. The game will allow players to control Sarah Connor, John Connor, and the T-800 in a narrative that blends iconic scenes from 'Terminator 2: Judgment Day' with original content.
