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PUBG: DED.NET Developer Argues Making a Game for the Mass Market Where 'Nobody's Too Offended and Everybody Kind of Likes It' Has Become 'Box Office Poison'
DED.NET developer Dave Curd believes that creating games designed to broadly appeal to the mass market, avoiding offense and aiming for universal liking, has become commercially unsuccessful. He describes this approach as 'box office poison' in the current gaming landscape.