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Saudi Arabia reportedly looking at merging Electronic Arts with Savvy Games Group
Saudi Arabia's Public Investment Fund (PIF) is reportedly considering merging Electronic Arts with its other gaming subsidiary, Savvy Games Group. This potential merger, which would consolidate significant gaming assets under one umbrella, is said to be contingent on the PIF's acquisition of Moonton and would likely face regulatory scrutiny. The move could also lead to cost-saving measures, including layoffs at Electronic Arts, which recently incurred substantial debt from the PIF's acquisition.
A month after buying EA, Saudi Arabia is reportedly looking to merge EA into a new mega-corporation
Saudi Arabia's Public Investment Fund, which recently took Electronic Arts private, is reportedly considering merging EA into a new mega-corporation alongside Savvy Games. This potential move, aimed at consolidating the country's gaming strategy, could also involve acquisitions like Moonton and would likely face significant antitrust scrutiny.
Call of Duty League Championship 2026: Prize pool, schedule, MW4 open beta & how to watch
The Call of Duty League Championship 2026 will feature a $2 million prize pool, with the first-place team taking home $800,000. The tournament, held in Las Vegas, will showcase Call of Duty: Black Ops 7 and conclude on Sunday, July 19. Viewers watching the Call of Duty League Championship on Twitch are eligible for early access keys to the Call of Duty: Modern Warfare 4 open beta through a sweepstakes.
400 Million Fans: Study Finds How Esports Influences Gen Z and Their Purchasing Behaviours
A new study by ESL FACEIT Group, Hero Esports, and Niko Partners reveals that esports significantly influences Gen Z purchasing behaviors, with 74% reporting that advertising and brand participation in gaming spaces affect their buying decisions. The research, based on 8,000 Gen Z respondents aged 13-30, highlights that 85% notice branding in esports, and 66% have purchased products due to collaborations with esports teams, games, or players. The study also details Gen Z's diverse interests beyond gaming, including music, streaming, and sports, indicating broad opportunities for authentic brand engagement.