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ANA Pokemon Planes Include Wind And Waves Starters
All Nippon Airways (ANA) has revealed designs for its Pokemon-themed planes, celebrating the 30th anniversary of Game Freak and Nintendo's Pokemon franchise and the airline's 40th anniversary. Three distinct plane designs, named Pokemon Jet Red, Green, and Blue, will feature starter Pokemon from various generations, including the new starters from the upcoming 'Pokemon Wind and Waves' game. These themed planes will fly on both domestic and international routes starting in late July 2026, with special Pokemon-themed amenities also planned for passengers.
Pokémon game sales cross 515m units as The Pokémon Company looks to Winds and Waves next year, and TCG production is ramping up too
The Pokémon Company has announced that total shipments of all Pokémon-related software have surpassed 515 million units. Additionally, the Pokémon Trading Card Game has printed over 85 billion cards. The upcoming titles, Pokémon Winds and Waves, are slated for release on the Nintendo Switch in 2027.
Poll: Box Art Brawl: Yoshi (NES)
This article compares the box art for the NES title Yoshi, known as Mario & Yoshi in Europe and Yoshi's Egg in Japan. It presents the North American, European, and Japanese cover art, discussing their design elements and regional differences. The author notes the game's retro charm despite not being the best tile-matching puzzler.
Pokemon Champions producer explains how they decide which Pokemon to include
Pokemon Champions producer Masaaki Hoshino explained in an interview that Game Freak's Shigeki Morimoto is consulted on which Pokemon are included in the game. The development team prioritizes Pokemon that are easy for new players to understand and battle with, with plans to carefully introduce mechanics like Mega Evolutions and Terastallization.
Pokemon Champions producer on how the team is deciding which Pokemon to include in the game and more
Pokemon Champions producer Masaaki Hoshino discussed the game's development, including the criteria for selecting which Pokemon are included and how special mechanics like Mega Evolutions and Terastallization will be implemented. The team is prioritizing ease of understanding for new players, with a focus on Pokemon that clearly demonstrate battle strengths. The game is available on Nintendo Switch.
Yoshi NES & Game Boy Soundtracks Join Nintendo Music This Week
Nintendo Music is adding the soundtracks from the NES and Game Boy versions of Yoshi to its service this week. The composer for these soundtracks is Junichi Masuda, who is also known for his work on Pokémon. An active Nintendo Switch Online subscription is required to listen.
Yoshi (1991) added to Nintendo Music
Nintendo has added 40 minutes of music from the 1991 Game Freak puzzle game Yoshi to its Nintendo Music app. The service, available to Nintendo Switch Online members, now includes soundtracks from the Game Boy and NES versions of Yoshi. The Nintendo Music app is available on iOS and Android devices.
New book dedicated to the first generation of Pokémon on Kickstarter now, into its final week!
Ninty Media has launched a Kickstarter campaign for POKEBOOK The Unofficial Companion: Generation 1, a book celebrating the first generation of Pokémon games. The project, which has already surpassed its funding goal, will cover the history of the original 151 Pokémon, including games like Red, Blue, Yellow, Stadium, and Snap, across platforms such as Game Boy and Nintendo 64. The book features contributions from various writers and artists and is expected to launch in late August 2026.
New Pokemon Keychains Are Replicas of Plamo Model Kits
Bandai Namco has announced new Pokemon keychains that are miniature replicas of existing Pokemon Plamo model kits. These will be available in Japanese Gashapon capsule machines starting in May 2026, with a worldwide release expected later. The keychains feature popular Pokemon such as Pikachu, Mew, Eevee, Charmander, Bulbasaur, and Squirtle, designed to resemble completed figures within blister packs.
Sample the Pokemon Winds and Waves Soundtrack’s Main Theme Song
Game Freak and Nintendo have released a behind-the-scenes video showcasing the recording of the main theme song for the upcoming Nintendo Switch game, Pokemon Winds and Waves. The footage features the Tokyo NHK Symphony Orchestra performing the track, offering a glimpse into the game's soundtrack which is expected to release in 2027 alongside the game.
Pokemon Winds and Waves’ New Video Is Packed With Adventure Vibes
Nintendo and The Pokemon Company have released a new video showcasing the soundtrack for the upcoming game, Pokemon Winds and Waves. The main theme was recorded with the NHK Symphony Orchestra, featuring a classical arrangement of the iconic Pokemon theme. The game is set to launch next year exclusively on Nintendo Switch and will introduce the 10th generation of Pokemon.
No Pokemon on PC? Try this 86%-rated monster creator collector game on Indie Pass
Coromon, an 86%-rated creature collector RPG, modernizes the classic Pokemon formula with new mechanics like stamina management and customizable Coromon. Developed by TRAGsoft, the game recently received a 'Remastered' update overhauling its UI and engine. It is available on Indie Pass, offering an alternative to the Nintendo Switch exclusive Pokemon series.
Even More Pokemon Uniqlo Shirts Arrive in July 2026
Uniqlo is releasing a new collection of Pokemon-themed apparel in July 2026, featuring designs inspired by the original Game Boy games. The collection will include unisex adult and kids' shirts with greyscale sprites, launching in Japan and then worldwide. This expands on previous anniversary plans with additional designs and character art.
Pokemon FireRed and LeafGreen are now some of the best-selling Pokemon games of all time thanks to the new Switch…
Pokemon FireRed and Pokemon LeafGreen have seen a significant surge in sales, propelling them to become some of the best-selling titles in the franchise's history, largely due to their recent re-release on the Nintendo Switch. The games have collectively sold over four million units since their re-release, nearing the series' top five best-selling titles.
The Pokemon Pokopia plushies are so cute that they're about to transform my bank account into a big pile of zero…
The Pokemon Center is releasing new plush toys based on characters from Pokemon Pokopia, including two versions of Ditto and a Castform Weather Charm Plush. These items are available for purchase online in the US and UK for $29.99 and $19.99 respectively. Additional plushies like Peakychu, Mosslax, and Professor Tangrowth are expected to be released later in the summer.
New Pokemon Gashapon Keychains Focus on Fire Types
Bandai Namco, Nintendo, and Game Freak have announced a new set of Pokemon Swing Collection keychains featuring fire-type Pokemon. The collection, which includes starters like Fennekin, Charizard, and Typhlosion, along with Flareon and Victini, will be available in Japan in late May 2026. It is currently unknown if these will be released worldwide.
20 upcoming video games I’m more interested in than GTA 6 - Reader's Feature
A reader explains their lack of interest in Grand Theft Auto 6, detailing 20 upcoming games they are more excited about. The list includes titles like Forza Horizon 6, Marvel's Wolverine, and Fable, spanning various genres and platforms.
More Pokemon Goldfish Crackers Arrive in May
Campbell Snacks is expanding its Pokemon Goldfish cracker line with four new cheddar-flavored varieties featuring Bulbasaur, Charmander, and Squirtle, launching in May 2026. A contest tied to a Pokemon Fossil Museum exhibit at Chicago's Field Museum is also planned. The Pikachu variant will be exclusive to Target and Walmart.
Shiny Volcanion Pokemon Home Distribute Starts for Legends: Z-A
A distribution event is now live in Pokemon Home allowing players to obtain a shiny Volcanion by completing specific Pokedex sections in Pokemon Legends: Z-A. This special offer is available worldwide and does not have an expiration date. The shiny Volcanion will be level 50 with a Modest nature and knows the moves Flare Blitz, Heavy Slam, Hydro Pump, and Steam Eruption.
Rumor: Pokemon Winds and Waves map leaked, plus more
Rumors suggest a map leak for the upcoming Pokemon Winds and Waves, potentially originating from a past data breach at Game Freak. Leaks also indicate a new Rock/Psychic Pokemon, a prequel anime or flashbacks, a Poison-type Gym Leader who is an idol, and a Dragon/Poison Komodo dragon Pokemon. However, details about the games are not expected until 2027, and they are in development for the Nintendo Switch 2.