GoPro
GoPro business and news from across the web.
Latest coverage
GoPro says it's moving into AI data centers as part of a $285 million merger
GoPro announced its entry into the AI data center market through a $285 million merger. This strategic move diversifies the company's business beyond its traditional camera products.
GoPro Wireless Mic System review: An audio upgrade with fixable flaws
The GoPro Wireless Mic System offers a solid audio upgrade for users, successfully handling the core functionalities. However, the review notes that the system suffers from some frustrating flaws that require fixing.
GoPro’s Mission 1 camera series will start at $600
GoPro has announced pricing for its new Mission 1 camera series, with the entry-level Mission 1 starting at $600. The series includes the Mission 1 Pro at $700 and the interchangeable lens Mission 1 Pro ILS, also at $700, though the latter will launch in Q3 2026. The cameras feature new sensors, advanced video recording capabilities, and accessories like a wireless mic system.
GoPro Unleashes A New 8K Cinematic Camera Series: The MISSION 1
GoPro has launched its new MISSION 1 Series of professional cinema cameras, featuring three models: MISSION 1 PRO, MISSION 1, and MISSION 1 PRO ILS. These cameras boast a new 50MP 1-inch sensor and the GP3 processor, enabling up to 8K30fps and 4K120fps recording, with the PRO ILS model offering an interchangeable lens system. The series also includes new accessories and a wireless microphone system, with pre-orders beginning May 21, 2026.
GoPro's Mission 1 offers 8K 60p video and interchangeable lenses
GoPro has launched its new Mission 1 line of action cameras, featuring a 50-megapixel one-inch sensor and GP3 processor for improved video quality, including up to 8K 60fps recording. The Mission 1 Pro ILS model introduces an interchangeable lens system compatible with Micro Four Thirds lenses. The company also announced a new Wireless Mic system and other accessories to compete with rivals like Insta360 and DJI.
GoPro to lay off over 20 percent of staff by the end of 2026
GoPro plans to lay off 23 percent of its global workforce, impacting 145 employees by the end of 2026 as part of a restructuring effort. The company is facing increased competition from rivals like DJI and Insta360, as well as smartphone cameras, after experiencing a revenue decline in 2025. Despite these challenges, GoPro is optimistic about 2026, pinning its hopes on its new AI-centric GP3 processor for upcoming camera models.