Habitat for Humanity
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The MOP Up: World of Warcraft’s doggo raises $1.3M for Habitat for Humanity
World of Warcraft successfully raised over $1.3 million for Habitat for Humanity through sales of the in-game pet Roofus. Blizzard donated 100% of the purchase price during the promotion. The article also rounds up other smaller MMO news, including updates for Pokémon Go, Myth of Empires, MapleStory, and Raven2, alongside announcements for RuneFest 2026 and delays for No Rest for the Wicked.
WoW Adds A Cute Little Dog You Can Buy To Help Support People In Need
Blizzard Entertainment has launched a new charity campaign for World of Warcraft, allowing players to purchase a virtual dog pet named Roofus for $20. All proceeds from the sale, minus fees and taxes, will be donated to Habitat for Humanity to support their home-building efforts. The Roofus Pack includes the pet and player-housing items, and will be available until May 12.
