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What Can You Play at Online Gaming That Feels Like a Video Game? - Walkthrough, Tips, Review
Online casinos are increasingly incorporating mechanics and formats from video games to appeal to a younger demographic. Titles like skill-based slots, crash games such as Aviator, and interactive games like Plinko and Mines borrow elements from console and mobile gaming, offering more engagement than traditional slots. Platforms are also introducing live dealer versions of board games, further blurring the lines between gambling and interactive entertainment.
Hasbro CEO Promises No Generative AI In Its Video Games
Hasbro CEO Chris Cocks has stated that the company will not be using generative AI in its video games, particularly for its Magic: The Gathering and Dungeons & Dragons franchises. This stance follows backlash from fans regarding AI-generated artwork in a D&D sourcebook and marketing imagery for Magic: The Gathering. While Cocks acknowledged potential uses for AI in concept generation, he emphasized a commitment to human creators for the final game products.
Hasbro CEO still has 'so much AI-based' grist in his own D&D games 'it would floor you', but he's not putting it in MTG cards or D&D books because people 'just don't want it'
Hasbro CEO Chris Cocks still uses AI extensively in his personal Dungeons & Dragons games but does not believe it is suitable for official Magic: The Gathering cards or D&D books due to fan reception. Despite his personal use, Cocks acknowledges the disruptive potential of AI in the industry but notes that business models are still undefined.
Incredible Marvel Legends replicas have never been cheaper, including Wolverine and Spider-Man's masks
Amazon's Spring Sale features significant discounts on Marvel Legends replica masks, including Wolverine and Spider-Man. The Wolverine mask is at a record low price of £67.49, while the Spider-Man mask with moving eye lenses is available for £89.49. These highly detailed collectibles are produced by Hasbro Pulse.
Dungeons & Dragons Takes Inspiration from Live-Service Video Games, With a New Plan For Themed Seasonal Releases - IGN
Dungeons & Dragons is adopting a live-service video game model by introducing themed seasonal content updates for its products, starting with a 'Season of Horror' in April 2026. This new strategy includes major book releases and accompanying products tied to unifying themes throughout the year, a move inspired by companies like Bungie and Blizzard. The publisher, Wizards of the Coast, is owned by Hasbro, and the article also notes the success of Baldur's Gate 3 and its upcoming TV series.
TCGPlayer Announces New Compact Roca Sifter Card Sorting Device for Hobby Stores and Avid Collectors
TCGPlayer has launched the Roca Sifter, a compact card sorting device designed for hobby stores and collectors. The device can process up to 1,800 cards per hour, features industry-first foil detection, and supports Magic: The Gathering, Pokemon TCG, Disney Lorcana, and One Piece card games. It will be available in September 2026 for $799 with a monthly subscription.
Let's Play Hive Jump 2: Survivors - The Game Fanatics
Hive Jump 2: Survivors offers a challenging roguelike experience where players must survive endless waves of aliens with unlockable weapons and characters. Developed by Graphite Lab, the game builds upon the original Hive Jump with new wave-based gameplay that provides hours of fun.
Godot veteran laments 'AI slop,' Highguard's mystery investor, and a big doc for Big Hops - Patch Notes #41
This week's gaming news highlights concerns over generative AI's impact on hardware availability and the influx of low-quality submissions to open-source projects like Godot. Unity claims its AI can now generate full casual games from prompts, while a documentary explores the six-year development of the indie platformer Big Hops. Other news includes Hasbro shutting down its Atomic Arcade studio, Tencent's secret funding of Highguard, a banned Call of Duty ad, ByteDance potentially selling Moonton, and Valve warning of Steam Deck OLED stock issues due to RAM shortages.
Update: Hasbro shutters internal video game studio Atomic Arcade
Hasbro has confirmed the closure of its internal video game studio, Atomic Arcade, which was established in 2021. While the studio has been shuttered, Hasbro stated that the development of its G.I. Joe character Snake Eyes project will continue. Several employees have posted on LinkedIn about the layoffs resulting from the closure.
Micro but Many: an unofficial Micro Machines Collection Review
Bitmap Books has released 'Micro but Many,' a comprehensive review of the Micro Machines toy line, detailing its history, design process, and marketing success. The book highlights the brand's significant impact on the toy market, its evolution under Galoob and Hasbro, and features over 1,000 photographs of the detailed miniature vehicles.