Huhbub

Sara Veal's framework for a more sustainable and supportive games industry

Sara Veal, chair of GamesAid and founder of Huhbub, outlines a framework for improving studio culture and supporting game developers. She emphasizes the importance of addressing the tension between passion and exploitation, actively listening to employee needs, and fostering leadership behaviors that prioritize wellbeing and sustainable practices. Veal also highlights GamesAid's significant charitable contributions despite industry turbulence, underscoring the sector's generosity.