Indigo Pearl
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Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal
Keywords Studios has launched FreeAnimal, a new global creative agency that consolidates seven of its existing marketing and production firms, including Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer. This move aims to provide a single point of contact for developers, publishers, and brands, leveraging the collective expertise across its network of international offices. The initiative is part of Keywords Studios' broader strategy of acquiring and integrating companies to expand its service offerings in the gaming industry.
Fortyseven Communications to open UK branch; sister agency Indigo Pearl joins the fold
US-based PR firm Fortyseven Communications is opening a London office and integrating its sister agency, Indigo Pearl, both operating under Keywords Studios. Craig Sinel will lead the UK branch, which will also launch a global Creator Relations program headed by Meghan Camarena. This expansion marks a new era for Fortyseven, aiming to provide enhanced creative firepower for clients.
