KRAFTON, Inc.
KRAFTON, Inc. business and news from across the web.
Astro Arena Is a 3vs3 Mobile MOBA from PUBG Studios, Now OutPUBG Studios, under KRAFTON, has launched Astro Arena: 3vs3 Battle PvP, a fast-paced, anime-style mobile MOBA featuring roguelike power-ups and quick five-minute matches. The game is free-to-play on Android and has kicked off its first season, Vermilion Desert, with various in-game events and promotions.
PUBG: BATTLEGROUNDS Enters the Octagon With Max Holloway and KICK at UFC 329PUBG: BATTLEGROUNDS has partnered with UFC fighter Max Holloway and livestreaming platform KICK for a multi-platform campaign. Holloway appeared at the UFC 329 Press Conference wearing a PUBG Level 2 Vest, coinciding with KICK streamers unboxing similar vests and participating in an in-game challenge. This collaboration aims to bridge gaming, creators, and combat sports, extending the PUBG franchise beyond the game itself.
KRAFTON Concludes PUBG Nations Cup 2026 in Seoul with Record High ViewershipKRAFTON's PUBG Nations Cup 2026, held in Seoul, concluded with Brazil winning the championship and setting a new record for viewership with 13.2 million total views across PUBG Esports channels. The event also saw significant user participation through its official website, online events, and the first PUBG Fantasy League, alongside a strong in-person attendance at the venue.- AI Yi-Yi!KRAFTON discusses the development of PUBG Ally, a co-playable character powered by NVIDIA ACE technology, in a Q&A with NVIDIA. The article also briefly mentions a Chinese AI model topping charts while another AI, Anthropic Fable 5, was banned.
- KRAFTON Kicks Off PUBG Nations Cup 2026KRAFTON has announced the start of the Grand Finals for the PUBG Nations Cup (PNC) 2026 in Seoul, featuring 120 players from 24 countries competing in the national team tournament. The event, sponsored by the Seoul Metropolitan Government, expects 5,000 spectators and offers a USD 500,000 prize pool. PUBG: BATTLEGROUNDS continues to show sustained growth, surpassing 1.3 million peak concurrent users.
- Project ZETA PlaytestKRAFTON has announced that playtesting for their in-development tactical arena game, Project ZETA, is currently underway. Access is available for Windows users, with signups for testers having begun a few weeks prior to this announcement.
- PROJECT ZETA UNVEILS NEW HERO ‘MIKA MIST’ AT FIRST GLOBAL COMMUNITY TESTKRAFTON, Inc. is holding the first global community test for its upcoming multiplayer tactical arena game, Project ZETA, from June 25 to June 28. The test introduces a new hero named 'Mika Mist' and is accessible to anyone worldwide via the Project ZETA Steam page. The game, developed by NIRVANANA Studio, is planned for an Early Access launch in the second half of the year.
KRAFTON Gamescom Lineup AnnouncedKRAFTON has announced its lineup for Gamescom 2026, featuring five titles including a new PUBG Universe Game making its global debut. The lineup also includes Age Twisters, NO LAW, TARAE: The Unbound, and Project ZETA. Gamescom 2026 will take place from August 26 to August 30, 2026, in Cologne.- KRAFTON gamescom Lineup Reveals TARAE and Unannounced PUBG GameKRAFTON has announced its lineup for gamescom 2026, which will feature five titles including TARAE and an unannounced PUBG game. The showcase will begin on August 26th in Cologne, Germany, and will also include two other unannounced titles.
KRAFTON REVEALS FIVE-TITLE GAMESCOM 2026 LINEUPKRAFTON has announced its lineup for gamescom 2026, featuring five upcoming titles. The showcase will include a new unannounced game from PUBG STUDIOS based on the PUBG IP, the first public look at Piccolo Studio's Age Twisters, and the debut of Boundary's dark fantasy action RPG TARAE: The Unbound. Also featured are Neon Giant's open-world FPS NO LAW and NIRVANANA's Multi-Team Tactical Arena game Project ZETA.
KRAFTON announces Gamescom 2026 lineupKRAFTON has revealed its lineup for Gamescom 2026, featuring world premieres and new titles from its various studios. Highlights include an unannounced PUBG Studios project, Neon Giant's open-world FPS NO LAW, Nirvanana's multi-team tactical arena game Project ZETA, Piccolo Studio's cooperative narrative adventure Age Twisters, and Boundary's dark fantasy action RPG TARAE: The Unbound.- On SaleTHQ Nordic and KRAFTON are holding publisher sales events on Steam, offering significant discounts on their titles. Crime Boss: Rockay City is available at 90% off, and theHunter: Call of the Wild also sees an 80% discount.
Neon Giant Reveals How a Small Veteran Team Built NO LAW’s Dense Open-World CityNeon Giant, a KRAFTON, Inc. studio, detailed its 'Density Over Scale' approach to building the cyber-noir city of Port Desire for their upcoming open-world shooter NO LAW. Using Unreal Engine 5 technologies like Nanite and Lumen, the small team focused on creating a highly detailed and reactive urban environment with thousands of dynamic NPCs and interactive elements, rather than sheer size. Creative Director Tor Frick highlighted how UE5's tech allowed them to bypass traditional bottlenecks and build their desired uncompromised world.
KRAFTON ANNOUNCES 2026 STEAM PUBLISHER SALEKRAFTON announced its 2026 Steam Publisher Sale, offering discounts of up to 85% on over 30 PC titles, including PUBG: BATTLEGROUNDS, My Little Puppy, and Dinkum. The sale runs through June 25th on Steam and also highlights upcoming games like Age Twisters and PUBG: Black Budget.- PUBG: BATTLEGROUNDS Enhances Ranked System in Update 42.1KRAFTON, Inc. has released Update 42.1 for PUBG: BATTLEGROUNDS, introducing significant enhancements to the Ranked system. The update adjusts the Rank Point system to prioritize survival and consecutive high placements, and revamps the Workshop probability structure for a better user experience. These changes aim to improve the core Battle Royale gameplay and overall player engagement.
- MIMESIS MAJOR UPDATE MAKES ITS AI-DRIVEN MONSTER MORE UNPREDICTABLEKRAFTON and ReLU Games have released the first major update for their co-op horror game MIMESIS, enhancing the AI-driven monster's unpredictability and decision-making. The update also overhauls progression, rebalances difficulty, expands maps, and introduces new monsters and gear. This update aims to reduce predictability and increase tension for players in the Early Access title.
- KRAFTON INTRODUCES PUBG ALLY BETA TESTKRAFTON is launching a beta test for Ally Duo, a new Arcade mode for PUBG: BATTLEGROUNDS featuring an AI companion named Ella, powered by KRAFTON's PUBG Ally AI technology. This mode allows players to team up with Ella, communicating via voice commands in Korean, Chinese, and English, to collaborate on in-game actions. The beta runs globally from June 17 to July 1, with KRAFTON aiming to gather feedback to further develop AI-driven gameplay experiences.
- Project ZETA Beta SignupsKRAFTON and Nirvanana are holding a beta test for their upcoming five-team MOBA, Project ZETA, from June 24-27. The beta aims to prepare the game for its Early Access launch in the latter half of the year.
NVIDIA, KRAFTON, NC and Reigning ‘League of Legends’ Champions T1 Celebrate RTX Spark at Korea’s PC BangsNVIDIA founder and CEO Jensen Huang introduced the new RTX Spark superchip in South Korea, targeting personal AI and gaming. Leading developers like KRAFTON and NC are integrating the technology, which promises high-performance gaming on slim laptops and efficient desktops. Huang celebrated the launch with esports team T1 and demonstrated games like PUBG: BATTLEGROUNDS and CINDER CITY at local PC bangs.- MIMESIS WINS EXCELLENCE AWARD IN GAME DESIGN AT JAPAN’S CEDEC AWARDS 2026The co-op horror game MIMESIS, developed by KRAFTON's ReLU Games, has won the Excellence Award in Game Design at the CEDEC Awards 2026 in Japan. This marks the first time a Korean original IP has received this award, recognizing the game's innovative use of AI as a core gameplay mechanic. MIMESIS has also achieved significant commercial success, selling over one million copies globally within 50 days of its Early Access launch.