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Why Casual Gamers Are Ditching Browser Games for Squads - Walkthrough, Tips, Review
Casual players are reportedly moving away from browser games due to repetitive gameplay loops and declining retention rates, despite low friction entry. They are migrating towards squad-builder football games, which offer persistent progression and a sense of ownership over their roster. This shift is driven by a desire for deeper engagement beyond the short-term distractions typically found in browser titles.
Aream & Co: Gaming M&A hits $2.3bn in Q2, highest level since 2022
Gaming mergers and acquisitions reached $2.3 billion in Q2 2026, marking the highest level since 2022, according to Aream & Co. Mid-market acquisitions, particularly in PC and mobile gaming, drove this growth. Despite a decline in mobile installs and spending, PC gaming saw a 13% increase, and Nintendo reported significant revenue gains from its Switch 2 hardware and software.