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Five things to avoid when marketing your indie game | Opinion
This opinion piece outlines five common marketing pitfalls for indie game developers, emphasizing the importance of understanding the target audience, focusing on emotional connection over technical details, avoiding analysis paralysis, diversifying marketing efforts, and treating PR as an ongoing activity. The article highlights that while marketing may seem secondary to development, strategic efforts are crucial for games to gain visibility and achieve their full potential in a crowded market.
Heavy Metal Death Can leaves port on May 28, check out the launch trailer NOW
Krufs Productions announced that their survival horror game, Heavy Metal Death Can, will be released on May 28 for PC. The game features old-school survival horror mechanics, fixed camera angles, and resource management set on a 1970s Cold War submarine. A launch trailer has also been released.