Nexon America
Nexon America business and news from across the web.
The Best Android Racing Games – Updated!This article ranks the best racing games available on Android devices, excluding drag racers and focusing on titles where steering and variety are key. It highlights games like Asphalt 9: Legends, Rush Rally Origins, GRID Autosport, and Mario Kart Tour, covering a range of realism and gameplay styles.
ARC Raiders Studio’s Parent Company Wants to Use More AI to “Free” Developers to be CreativeNexon, the parent company of Embark Studio, is discussing its strategy for using generative AI in game development. Executives Patrick Söderlund and Junghun Lee believe that understanding the challenge of AI, rather than just adopting tools, will lead to success. They emphasize that AI, when used with their proprietary 'Mono Lake Initiative' context, frees developers to focus on creative aspects rather than replacing them.- QuoteworthyNexon has described its upcoming game Arc Raiders as a "Trojan Horse" for its artificial intelligence development initiatives. Meanwhile, PUBG is reportedly aiming to achieve "global cultural icon" status, similar to Fortnite. The article also briefly mentions The Last of Us multiplayer.
Nexon CEO admits The First Descendant had 'no staying power,' and that can't be addressed with a quick fix: 'These are design issues that are not fixed with a patch'Nexon CEO Junghun Lee admitted that The First Descendant suffers from fundamental design issues that cannot be fixed with simple patches, leading to a lack of player retention. The game, which saw a high of 10 million players in its first week, has since dropped to around 5,000 concurrent players on Steam, receiving a 'mixed' user rating.
Nexon agrees to publish Overwatch in KoreaNexon has agreed to publish Blizzard Entertainment's Overwatch in Korea, handling live service and business operations for the PC version expected this year. The partnership aims to deliver hyper-localized content and services tailored for Korean players, leveraging Nexon's expertise in the market and Blizzard's game development. This agreement follows recent unionization efforts at Blizzard and discussions around AI in game development.
Arc Raiders is a 'Trojan Horse' for demonstrating AI tool usage in game development, according to Nexon, after Embark built two hits at 'a fraction of the cost you’d expect'Nexon executive chairman Patrick Söderlund discussed how Embark Studios utilized AI tools and smarter processes to develop games like The Finals and Arc Raiders at a significantly lower cost than typical AAA titles. Söderlund emphasized that understanding how and why to use AI is crucial for success in game development, a philosophy he aims to implement across Nexon's teams.
Nexon calls Arc Raiders a "Trojan Horse" for proving controversial AI tools can build triple-A hits with smaller teamsNexon, the owner of developer Embark, is promoting the use of AI tools in game development, citing Arc Raiders as a successful 'Trojan Horse' example. Despite initial controversy over AI-generated voices, Nexon president Junghun Lee highlighted how AI can free up development teams to focus on innovation. Embark CEO Patrick Soderlund stated that both Arc Raiders and The Finals were built with significantly fewer people and at a fraction of the cost of typical AAA games.- Nexon plans multiple Dungeon & Fighter titles and an AI tool to help devs ‘create with context’Nexon announced plans to expand the Dungeon & Fighter intellectual property with multiple new titles, including an idle RPG and Dungeon & Fighter Classic. The company also revealed its new AI tool, Mono Lake, designed to provide development teams with player interaction data to guide game design and live service support.
'Did Not Work': The First Descendant Considered a Failure by Its DeveloperNexon has acknowledged that its live-service title, The First Descendant, has failed to retain players, less than two years after its release on PlayStation 5, PlayStation 4, and PC. Company president Junghun Lee stated that the game suffered from "retention challenges" and "design issues that are not fixed with a patch." Despite a strong launch on PC with over 264,000 concurrent players, interest quickly waned, with player counts dropping significantly post-release.- ARC Raiders bosses double down on using AI in game dev: ‘More time innovating; less time writing code’Embark Studios and its parent company Nexon are doubling down on the use of AI in game development, emphasizing efficiency and cost reduction. Executives Patrick Söderlund and Junghun Lee believe AI tools free developers to focus more on innovation and less on coding, though they maintain that creative content remains the work of human developers. This approach has been applied to games like ARC Raiders and The Finals, reportedly built with fewer people and at a lower cost.
110,000 mixed Steam reviews later, Nexon bluntly puts The First Descendant in the "did not work" category:…Nexon has openly acknowledged that The First Descendant, a third-person looter shooter released in June 2024, has failed to retain players despite a strong launch. President and CEO Junghun Lee stated that the game's issues are design-related and require structural changes rather than simple patches, indicating a significant underperformance.
Arc Raiders boss promoted to Nexon chief backs AI push for "redesigning game development" after building a hit…Nexon executive chairman Patrick Söderlund, who also leads Embark Studios, believes AI will fundamentally redesign game development. He emphasizes that understanding the context and applying AI strategically, rather than just investing in tools, will determine success. Nexon aims to leverage its extensive experience with live service games like MapleStory to implement AI effectively through its 'Mono Lake' initiative, which is intended to increase efficiency and free up developers for more creative tasks.
'More time innovating; less time writing code:' Arc Raiders publisher Nexon believes AI will liberate its workforceNexon is implementing an AI-driven initiative called 'Mono Lake' across its development and live service operations to enhance decision-making and free up developers for more creative tasks. CEO Junghun Lee stated the platform leverages decades of game data to provide context, while Executive Chairman Patrick Söderlund aims to foster smarter workflows and fewer, more impactful bets.
The First Berserker: Khazan Celebrates 1st Anniversary With In-Game Armour | Console CreaturesThe First Berserker: Khazan is celebrating its first anniversary with a special in-game event. Players will receive a 1st Anniversary armor and weapon set as a thank you for their support. Creative Director Junho Lee expressed gratitude and hinted at future content, while the game's review highlighted its thrilling combat and challenging bosses.
Arc Raiders Boss Comments On Controversial Use Of AI In GamingPatrick Soderlund, executive chairman of Nexon and co-founder of Embark Studios, discussed the company's controversial use of AI in game development, particularly for Arc Raiders. He stated that while AI tools are widely available, understanding how to implement them effectively is key to success, leading to significantly reduced development costs for games like Arc Raiders and The Finals. Embark has faced criticism for its AI-generated voice lines, leading to some re-recordings by human actors.- ARC Raiders’ Flashpoint update arrives with a new map, enemies, and weaponsNexon and Embark Studios have released the Flashpoint Update for ARC Raiders, introducing a new map called Close Scrutiny, new enemies like the Vaporizer and Shredder, and new weapons including the Dolabra energy shotgun and Canto submachine gun. The update also streamlines the game's crafting system to improve accessibility.
- Overwatch: Undivided is the latest way Blizzard is investing into storytelling outside of the game with new content partnershipBlizzard Entertainment has partnered with WEBTOON to launch a new webcomic series titled Overwatch: Undivided, expanding the narrative of the hero shooter outside of the game. This initiative is part of Blizzard's broader strategy to deepen the lore and storytelling within the Overwatch universe. The first episode of the webcomic is available on WEBTOON, with subsequent episodes requiring a Fast Pass subscription.
Report: Series Entertainment-owned mobile studio Pixelberry lays off staffPixelberry Studios, a mobile game developer owned by Series Entertainment and known for the game Choices, has reportedly laid off an unknown number of employees. This follows a previous round of layoffs in January 2024. The studio's acquisition by Series Entertainment involved integrating their AI-native Rho engine, a development that has been met with developer concern regarding generative AI's impact on the industry.
The First Berserker: Khazan Marks One Year With Anniversary Stats, Awards, and a Message From the TeamNexon and Neople are celebrating the first anniversary of The First Berserker: Khazan by sharing player statistics, highlighting awards received, and releasing a message from Creative Director Junho Lee. The hardcore action RPG has achieved significant player engagement, with 40% reaching the ending and over 273 million player deaths recorded. The developers have confirmed ongoing support and content updates for the game.
The First Berserker: Khazan celebrates first anniversary with player stats and message from creative directorPublisher Nexon and developer Neople released player statistics and a message from creative director Junho Lee to celebrate the first anniversary of the action RPG The First Berserker: Khazan. The game has seen over 273 million total deaths worldwide, with Viper being the most fatal boss on Expert difficulty. Lee expressed gratitude to the community and promised more content for the game.