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From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations
Roblox continues to attract major brands like Nike, Vans, and H&M for collaborations by offering unique virtual experiences and brand integrations. Marketer Jake Sullivan from Vector3 explains that these partnerships provide longer exposure and more personal connections than traditional advertising. The platform's focus on older users and community-driven interactions further enhances its appeal for brands seeking authentic engagement.
Nike's new Hyperslides heat and vibrate your feet to help you recover after workouts
Nike has introduced new Hyperslides designed to aid post-workout recovery by incorporating heating and vibrating elements. This innovative footwear aims to provide comfort and therapeutic benefits to athletes after strenuous exercise.
Nike SB comes to Skate in new pop-up event
Nike SB is collaborating with the game Skate for a new pop-up event. This crossover introduces new in-game cosmetics and special events for players.
Apple and Nike team up for a new Powerbeats Pro 2 colorway
Apple and Nike have collaborated to release a new "Volt" colorway for the Powerbeats Pro 2 earphones, dubbed the Nike Special Edition. This limited-edition variant features shared branding and the same core features as the standard model, including heart-rate tracking and active noise cancellation. The earphones are available for $250 on Apple's and Nike's websites starting March 20.
EA SPORTS FC 26 "Phantom 6 Boots" Now Available With Latest Nike Partnership
EA SPORTS FC 26 players can now obtain the new Nike Phantom 6 boots, available both in-game and in real life, through a partnership between Electronic Arts and Nike. The boots can be earned in the Clubs mode by winning the Nike Phantom Cup and will also be available for purchase at Nike.com and select retailers globally.
