Ninja Theory
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Microsoft Signals Intention to Close Down Ninja Theory After Deals to Save the Hellblade Developer Fall Through
Microsoft has indicated plans to close Ninja Theory, the developer behind Hellblade, after failed attempts to secure deals to save the studio. This news comes as a significant blow to the studio and its fans.
Continuing Our Reset
Xbox is undergoing a significant restructuring, eliminating 268 roles across its first-party studios and management. The company is also reorganizing its studios, with Activision taking on new responsibilities and developing the next Halo title, while Bethesda will now oversee Obsidian. Several studios are being divested, though plans for Ninja Theory and Arkane are still being determined.
Xbox’s Second Wave Of Planned Layoffs Is Reportedly Starting As Studios Face Major Restructuring
Xbox is reportedly initiating a second wave of layoffs, affecting approximately 1,600 employees, as part of a major restructuring of its gaming division. This initiative, led by Xbox boss Asha Sharma, aims to make the division more profitable and involves consolidating studios and potentially moving franchises like Halo to Activision Blizzard. Several first-party studios have also recently become independent or been sold off.
Xbox reportedly set to lay off hundreds more staff and "consolidate" several game studios in second round of major cuts this year
Microsoft's Xbox division is reportedly preparing for a second wave of significant layoffs, with hundreds of employees expected to be affected. The company is also rumored to be consolidating several of its game studios, including those under Bethesda, Activision, and Blizzard. This follows earlier cuts in July and a shift in focus towards established franchises.
Second wave of Xbox cuts reported to be happening this week, with "several" studios apparently facing consolidation
Microsoft's Xbox division is reportedly planning a second wave of layoffs this week, potentially affecting hundreds of employees and consolidating several studios. This follows a major restructuring in July and is part of Xbox CEO Asha Sharma's plan to return the gaming division to profitability by focusing on major franchises. The news has reportedly lowered morale among staff.
Xbox reportedly set to announce second round of layoffs this week
Xbox is reportedly preparing for a second round of layoffs this week as part of an ongoing restructuring that includes consolidating several of its game studios. This follows an earlier round of 1,600 redundancies and the divestment of five studios. Xbox CEO Asha Sharma cited spreading resources too thin and fragmentation as reasons for the changes, aiming for future growth.
Activision’s Halo Title is a “Full-Feature, Mainline Installment” – Rumor
A rumor suggests that Activision is developing a "full-feature, mainline installment" for the Halo franchise, rather than a remake. This new title aims to be the "greatest Halo game ever" and may remain a console exclusive for Xbox.
Hellblade Studio Potentially Shutting Down After Prior Agreements Fall Through
Ninja Theory, the studio behind Hellblade, is reportedly facing closure after two separation agreements with Xbox fell through. Xbox chief content officer Matt Booty confirmed that the company is consulting with employees on a proposed closure while exploring other options. This news comes amidst broader studio reorganizations within Xbox, affecting other studios like Compulsion Games and Double Fine Productions.
14 amazing video games that were let down by awful marketing
This article discusses numerous video games that suffered from absent, misguided, or bizarre marketing campaigns, impacting their sales despite their quality. Examples range from Nintendo underselling Yoshi And The Mysterious Book to Square Enix's poor promotion of Marvel's Guardians Of The Galaxy and EA's controversial tactics for Dead Space 2 and Dante's Inferno.
Hundreds of union workers rally across North America to protest Xbox layoffs
Hundreds of unionized video game workers rallied across North America to protest recent layoffs at Microsoft's Xbox division. Members of the Communications Workers of America (CWA) and allies gathered to call out corporate greed and demand fair contracts, citing multiple rounds of job cuts impacting studios like Obsidian, id Software, and ZeniMax Online Studios. Xbox CEO Asha Sharma confirmed 3,200 job eliminations, with 1,600 immediate layoffs, leading to legal action from the CWA against Microsoft for alleged mishandling of the cuts.
Compulsion Games becomes publisher of South of Midnight on Steam, suggesting departure from Xbox amid major restructuring is now complete
Compulsion Games is now listed as the publisher of South of Midnight on Steam, indicating its complete separation from Xbox following recent restructuring. The studio, which also regained rights to its previous titles Contrast and We Happy Few, is now operating as an independent entity. South of Midnight, released in spring 2025, received praise for its visuals and music integration but was criticized for shallow gameplay.
Xbox leadership's words are drowned out by their actions
Despite assurances from Xbox leadership, the company's actions, including mass layoffs and studio closures, paint a grim picture for its talent and future projects. While executives like Asha Sharma mention upcoming games like The Elder Scrolls 6, these words are seen as empty promises contrasting with the reality of job cuts at studios like id Software and Bethesda.
200 million new Xbox players weren't enough to offset falling revenue in its latest fiscal year, CEO says: "We…
Despite attracting over 200 million new players to Xbox and its games in fiscal year 2026, Microsoft's gaming division experienced a decline in revenue. CEO Asha Sharma acknowledged the gap between audience growth and business performance, stating that investments in player value are expected to drive growth by the end of fiscal year 2027. The company also underwent significant restructuring, including layoffs and spinning out several first-party studios.
Xbox revenue plunges $1.7bn, with hardware dropping 29% YoY
Microsoft's latest financial results reveal a significant 7% year-on-year decline in Xbox revenue for the full year and 10% in the fourth quarter, primarily driven by a 29% drop in hardware sales. Despite growth in Game Pass, content and services revenue also fell by 10%. The company announced widespread layoffs affecting 4,800 roles, including 1,600 at Xbox, as part of a restructuring aimed at long-term growth, with several studios transitioning to new management or becoming independent.
Xbox Revenue Fell by 10 Percent in Last Quarter
Microsoft's Xbox division experienced a 10 percent revenue decrease last quarter, coinciding with significant layoffs across the division. While overall Microsoft revenue increased by 18 percent due to cloud services like Azure, the Xbox content and services segment, along with the Windows OEM and Devices division, saw declines. As part of restructuring, Xbox divested four studios: Compulsion Games, Double Fine Productions, Undead Labs, and Ninja Theory.
“Necessary Decisions” Are Being Made to Reset Xbox for Long-Term Growth, Says Microsoft CEO
Microsoft CEO Satya Nadella stated that "necessary decisions" are being made to reset Xbox for long-term growth, citing a 10 percent revenue decline in the last quarter. The company plans to diversify its business across subscriptions, ads, and digital stores, and expand to new ecosystems. This strategy follows recent layoffs and the divestment of four studios: Compulsion Games, Double Fine Productions, Ninja Theory, and Undead Labs.
Xbox still not making a profit on console sales despite price rise says report
A report indicates that Microsoft's Xbox Series X/S consoles continue to be sold at a significant loss, even after a recent price increase. Component shortages, particularly for RAM, have driven up costs, with Microsoft reportedly losing around $150 per unit sold. This contrasts with Sony's PlayStation 5, which has been profitable since 2021, and Nintendo's Switch, which traditionally sells hardware at a profit, though it also faces increased costs.
Double Fine Productions suffers layoffs weeks after going independent
Double Fine Productions has laid off 23 employees, nearly 25% of its workforce, just weeks after becoming an independent studio following its separation from Xbox. The studio stated the layoffs were necessary for its survival and to adjust to its new size as an independent entity. This follows Xbox's broader restructuring efforts which have also impacted other studios.
Double Fine Announces Layoffs For 23 Employees Following Xbox Split
Double Fine Productions, developer of Psychonauts, has laid off 23 employees following its separation from Xbox. Studio founder Tim Schafer stated the move was necessary for the studio's sustainability as an independent company. Xbox confirmed the return of intellectual property and runway for future games to Double Fine and other divested studios like Compulsion Games, Ninja Theory, and Undead Labs.
The History of Game Pass: How the Service Became Xbox’s Greatest Weapon
Introduced in 2017, Xbox Game Pass has evolved from a niche subscription service into a cornerstone of Microsoft's gaming strategy. By offering a vast library of games for a monthly fee, including all first-party titles at launch, it significantly lowered the barrier to entry and encouraged game discovery. Acquisitions of major studios like Bethesda and Activision Blizzard further bolstered its content, while cloud gaming expanded accessibility across devices. Despite challenges like licensing and profitability, Game Pass remains a key competitive advantage for Xbox, shaping the future of game distribution and player engagement.
