Nintendo of America
Nintendo of America business and news from across the web.
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14 amazing video games that were let down by awful marketing
This article discusses numerous video games that suffered from absent, misguided, or bizarre marketing campaigns, impacting their sales despite their quality. Examples range from Nintendo underselling Yoshi And The Mysterious Book to Square Enix's poor promotion of Marvel's Guardians Of The Galaxy and EA's controversial tactics for Dead Space 2 and Dante's Inferno.
Nintendo of America thanks fans for dealing with tariff-related price hikes by encouraging them to spend more money in a new sale
Nintendo of America announced a "Customer Appreciation Sale", framing it as a promotion made possible by tariff-related refunds. This announcement comes amidst a class action lawsuit where customers claim Nintendo did not pass on these refunds. The company's justification for price increases and the subsequent sale has drawn criticism online, with many questioning the framing of the promotion.
Nintendo Download - August 6, 2026 - NintendoFuse
This week's Nintendo Download features the soulslike game Lies of P: Complete Edition for the Nintendo Switch 2, new Virtual Boy titles for Nintendo Classics, and the Pokémon Pokopia Expansion Pass. It also highlights game trials for NBA 2K26 and various in-game events and music additions.
Evening Reading - August 5, 2026
This article is a roundup of various gaming news items from August 5, 2026. It includes updates on Xbox 360 games potentially coming to PC, EA appointing new executives, patch notes for Pokemon Pokopia and Beast of Reincarnation, and teases for the next season of Fortnite. Additionally, it mentions the release of Fields of Mistria 1.0 and new Fire Emblem content.
Jobs roundup: August 2026 | Tim Coombs rejoins Amazon as head of brand marketing for Luna
This article rounds up various industry hires and transitions in August 2026. Notable appointments include Tim Coombs rejoining Amazon as head of brand marketing for Luna, Dan Lazarides becoming Chief Marketing Officer at Frontier Developments, and Tracey Thompson returning to Bethesda as VP of Communications. Several other individuals have also moved into new roles across companies like Blizzard Entertainment, Netflix Games, and Riot Games.
Jobs roundup: August 2026 | Paramount Games appoints Nate Nanzer as EVP, head of commercial & marketing
This article rounds up recent appointments and transitions within the gaming industry. Notable moves include Nate Nanzer joining Paramount Games, Julia Gutnik heading media at Amazon Gaming, and Tracey Thompson returning to Bethesda as VP of communications. Several other companies like Epic Games, Studio MDHR, Games Workshop, and Blizzard Entertainment also saw new hires or promotions.
Jobs roundup: August 2026 | Frontier Developments appoints Dan Lazarides as CMO
Several key figures have moved into new roles within the gaming industry. Dan Lazarides is the new Chief Marketing Officer at Frontier Developments, while Tracey Thompson returns to Bethesda as VP of Communications. Maddie Richter joins Nintendo of America as Social Media Marketing Manager, and Steffen Holm and Chris Kruger join Roblox to support AI tool development.
Jobs roundup: August 2026 | CodeDev Group appoints Ben Board as CEO of The Performance Guys
This article rounds up recent hires and promotions across the gaming industry. Key appointments include Ben Board as CEO of The Performance Guys, Nate Nanzer as EVP at Paramount Games, and Tracey Thompson returning to Bethesda as VP of communications. Several other companies like Epic Games, Amazon, and Microsoft also saw personnel changes.
New Details Emerge for Fire Emblem: Fortune's Weave - NintendoFuse
Nintendo has revealed new details for Fire Emblem: Fortune's Weave, launching on Nintendo Switch 2 on September 17. The game features a story where the player must save the Dagdan Empire from the demon god Balor, utilizing time-traveling powers to alter the fates of four heroes. Gameplay includes strategic turn-based combat, class customization, and exploration both within the capital city and the surrounding world.
Kit Ellis: Zelda Tears of Kingdom reveal had higher security than any game he was involved in
Former Nintendo of America employee Kit Ellis revealed that The Legend of Zelda: Tears of the Kingdom had the highest security of any game he was involved with at the company. He stated that fewer than ten individuals at Nintendo of America possessed the necessary clearance to access information about the game.
Nintendo of America was so poor in the '80s that it was "bartering" for 2am TV commercials while employees had to dodge "snakes and rats in the bathroom"
In the 1980s, Nintendo of America faced severe financial constraints, leading to employees working in poor conditions and resorting to bartering for advertising time. Early employees recounted experiences of dealing with snakes and rats in the workplace and creatively securing TV commercials, even at 2 am, through barter deals with entities like Toys R Us.
Nintendo Download - July 16, 2026 - NintendoFuse
Nintendo Download for July 16, 2026, features new titles like Fitness Boxing 3: Your Personal Trainer – Nintendo Switch 2 Edition, Cozy Grove: Camp Spirit, Heave Ho 2, and Denshattack! The update also highlights various in-game activities and events for games such as The Duskbloods, Pokémon Pokopia, and Donkey Kong Bananza, alongside sweepstakes and Nintendo Switch Online offers.
F-Zero 99's soundtrack has been added to Nintendo Music
The original soundtrack for F-Zero 99 is now available on the Nintendo Music app for Nintendo Switch Online subscribers. While Nintendo of America announced 44 songs, only 27 are currently playable, with Special Event themes notably absent. The addition of the soundtrack was announced via Nintendo of America's social media.
Splatoon Raiders Will Have Co-Op and More | Details from the Direct on June 30, 2026 - NintendoFuse
Nintendo revealed new details for the upcoming game Splatoon Raiders during a recent Direct presentation. The game will feature co-op multiplayer for up to four players, extensive weapon customization with over 100 variations, and different tank types with unique gadgets. Players will explore the Spirhalite Islands, battling various Salmonid enemies and collecting treasure, with difficulty options ranging from Tourist to Survivalist.
The Star Fox plushies are coming to North America
Nintendo of America has announced that Star Fox plushies, previously released in Japan and Europe, will be available in North America starting October 30th. Pre-orders for plush versions of Fox, Slippy, Peppy, and Falco are now open.
Nintendo Download: Four Ages, One Mission
Nintendo's latest download update features new releases like The Adventures of Elliot: The Millennium Tales and Observer: System Redux for Nintendo Switch. The update also highlights Father's Day game recommendations, pre-orders for Devil May Cry 5, and a Game Trial for EA SPORTS FC 26 for Nintendo Switch Online members. Additionally, promotions for Nintendo Switch Online memberships and various eShop sales are detailed.
US: Get a bonus month of Nintendo Switch Online + Expansion Pack
Nintendo of America is offering a free bonus month for its Nintendo Switch Online + Expansion Pack subscription. Customers who purchase a 12-month membership directly from Nintendo before July 28th will receive an additional month at no extra cost.
Nintendo issues statement about recent data breach
Nintendo has confirmed a data breach impacting internal employee survey data from a third-party service, TinyPulse. The company stated that no personal customer or financial data was accessed, and Nintendo's own systems remain secure. The compromised information is limited to a small subset of employees' data from several years ago.
Hacker Group Steals Nintendo Employee Data, Posts $2 Million Ransom
A hacking group named ShadowByt3$ claims to have stolen 859MB of Nintendo employee data, including personal information and financial statements, via the third-party HR service TinyPulse. The group is demanding a $2 million ransom. Nintendo of America confirmed a limited breach of internal survey data from several years ago, stating that no customer or financial data was compromised and that they are working with the service provider to address the issue.
Sony is being sued for alleged tariff 'double recovery windfall'
Sony is facing a lawsuit in California alleging the company will profit from tariff refunds, a 'double recovery windfall.' Plaintiffs claim Sony increased PlayStation console prices to offset tariffs, and now consumers believe they are entitled to the refunds Sony is set to receive. Nintendo of America is also being sued for similar reasons.
