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NVIDIA business and news from across the web.
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"This feels like a Spider-Man meme" - RTX 5090 buyer beats Asus' price hike via Nvidia's website, but no one wants to honor the order
A PC gamer attempted to purchase an Nvidia RTX 5090 graphics card for $4,982 through Nvidia's website, beating a price hike from Asus. However, the order was cancelled due to a pricing dispute between Nvidia and Asus, with neither company willing to honor the original price. This situation highlights issues with online order fulfillment and communication between manufacturers and retailers.
Games Inbox: Will single-player video games go extinct?
This article discusses the current sales trends of single-player games, with readers expressing concern over their perceived decline in popularity compared to multiplayer titles. The piece also touches on the future of VR gaming, the potential for reboots of classic games like Elite, and the rising costs of GPUs and consoles.
Evening Mobilization
NVIDIA has announced that its Alpamayo 2 Super, a frontier open model designed for robotaxis and autonomous vehicles, is now available for commercial use. This development signifies a step forward in the commercialization of AI-powered transportation solutions.
AMD Helios AI rack system on track for initial shipments in Q3 2026
AMD's Helios rack-scale AI system is on track for initial shipments in Q3 2026, with significant demand expected in 2027, driven by customers like Microsoft, Meta, OpenAI, and Anthropic. Despite these promising updates shared by CEO Dr. Lisa Su during the Q2 2026 earnings call, AMD stock saw a decline in after-hours trading.
AI Yi-Yi!
OpenAI's ChatGPT influencer brand trip faced backlash, while NVIDIA is joining the National Science Foundation's AI Hubs program to expand AI research and education across the US. This initiative aims to foster advancements in artificial intelligence.
NVIDIA Is Quietly Giving Away Three Free Months of Xbox Game Pass
NVIDIA is offering a free three-month trial of Xbox Game Pass Starter, accessible through the NVIDIA App. This promotion is bundled with a Discord Nitro membership and is primarily aimed at new or returning Discord Nitro subscribers. The Xbox Game Pass Starter tier includes access to around 50 curated games and up to 10 hours of cloud gaming per month, but excludes online console multiplayer.
Morning Gatherings and Events
NVIDIA will be present at QuakeCon 2026, offering GPU giveaways, merchandise, and hosting a $10,000 mod contest. The company is also planning other events and activities for attendees.
Morning Tech Bits
The beta for Gears of War: E-Day is set to launch on August 6th and will feature NVIDIA's DLSS technology. The article also briefly mentions ownership of Asus and a separate piece on data centers.
AI Yi-Yi!
The article discusses the increasing use of Artificial Intelligence in Hollywood and proposes SAFE guidelines for cybersecurity transparency, with mentions of OpenAI and NVIDIA. It highlights the broad adoption of AI across various industries.
Is 8GB VRAM enough for a graphics card in 2026? Yes, but GPU makers should still try harder
This analysis discusses whether 8GB of VRAM is sufficient for PC graphics cards in 2026, concluding that while playable for many games, it requires compromises and that GPU manufacturers should offer more VRAM. The article cites experiences with games like Cyberpunk 2077, Final Fantasy VII: Rebirth, and Alan Wake 2 on an 8GB RTX 4060 Ti, noting that while playable, higher settings and resolutions can lead to stuttering.
Evening Tech Bits
GPU prices are projected to continue surging in 2026 due to a lack of sale discounts and increasing VRAM costs. Nvidia's RTX 50 series graphics cards are expected to see price increases of up to 30%.
Games Inbox: Will the Xbox reset work for Microsoft?
Readers express concern over recent price increases for Xbox consoles and PC GPUs, questioning Microsoft's strategy and the future of console gaming. Discussions also touch on Nintendo's Direct presentation approach and the ongoing debate about digital versus physical game sales, with a focus on potential EU intervention regarding Sony's digital store practices.
Battlefield 6’s Latest Update Fixes Crashes Affecting Nvidia RTX 50-Series GPU Users
EA has released update 1.4.1.5 for Battlefield 6, addressing a GPU driver crash issue that affected players using Nvidia's RTX 50-series graphics cards. The problem, which seemed to occur on maps with large bodies of water, has now been resolved. The update also includes general gameplay reliability improvements and fixes for various other aspects of the game.
Astra Nova Brings Prediction Markets to TokenPlay AI With 50% RVV Fee Cut
Astra Nova has launched a prediction market on the TokenPlay AI platform, allowing users to create and trade on future event outcomes. Transactions settled in the RVV token receive a temporary 50% discount on fees, aiming to increase RVV's utility. The platform, operated by Astra Tech, utilizes AI for app and game development, with fees contributing to RVV buybacks and burns.
No Matter Which You Choose, Graphics Cards Are About To Get A Lot More Expensive
Graphics card prices are set to increase significantly, with both Nvidia and AMD implementing hikes of 20-30% and at least 10% respectively. This rise is attributed to increased demand and pricing from memory suppliers like Samsung. The price increases are expected to impact consumers as partners are unlikely to absorb the costs, and console manufacturers like Microsoft, Nintendo, and Sony have already adjusted or are planning to adjust their own hardware prices.
Video game console prices will continue to rise until at least 2029 reveals data
Ongoing semiconductor shortages, exacerbated by high demand for AI infrastructure, are expected to continue driving up video game console prices until at least 2028, according to Samsung. This trend, which has already increased the cost of consoles like the Xbox Series S, could lead to future hardware like the PlayStation 6 costing over £1,000 at launch. Suppliers like Samsung are prioritizing AI data centers, further tightening supply for consumer electronics.
The new Razer Blade 16 is still a phenomenal gaming laptop, but it's a real shame about the price
The Razer Blade 16 (2026) remains a highly desirable gaming laptop with a premium design and excellent OLED display, powered by a new Intel Core Ultra 9 386H processor and Nvidia RTX 5090 GPU. However, a significant price increase to $4,900/£4,800 makes it a tougher sell, especially as some competitors offer better performance for less money, despite the Blade 16's strong portability and refined user experience.
AMD graphics card price hikes are reportedly following Nvidia's, as the AI-fuelled RAM shortage continues to set wallets alight
AMD is reportedly increasing its graphics card prices by 10%, following Nvidia's earlier price hike of up to 30%. This is attributed to an ongoing RAM shortage, exacerbated by the demand for AI hardware, which is also leading to a lawsuit against major memory chip makers for alleged price fixing. Concerns are also raised about potential new AMD Radeon RX 9050 cards with only 4GB of VRAM.
Valve may be putting the finishing touches to the Steam Frame software stack, because Lepton and FEX are now on Steam
Valve has released Lepton and FEX software on Steam, key components for its upcoming Steam Frame wireless VR headset. Lepton enables Android games to run on Linux, while FEX translates x86 games for Arm-based systems like the Snapdragon SoC powering the Steam Frame. This suggests the headset's release may be imminent, with these tools now available for developers.
Yet another price rise: AMD will reportedly raise its graphics card and memory prices alongside Nvidia
AMD is reportedly planning to increase prices for its graphics cards and memory units by at least 10%, following a similar move by Nvidia. This decision is attributed to high demand from AI datacenters, a weak consumer graphics card market, and existing inventory issues. The price hikes are expected to impact console gaming as well, potentially leading to higher prices for future console generations.