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Games like Call of Duty and EA Sports FC most at risk of losing players during GTA 6 launch, according to new data
New data from gaming consultancy Open World suggests that titles like Call of Duty, Apex Legends, and EA Sports FC are most at risk of losing players during the launch of Grand Theft Auto 6. The analysis indicates that competitive shooters and sports games, along with driving and high-stakes session games, are most likely to see player migration. Developers are advised to avoid major content updates or marketing pushes during GTA 6's launch window to mitigate player loss.
Hitscan is a new tool for connecting publishers with creators that are "driving the most impact and viewership"
Marketing agency Open World has launched Hitscan, a new tool designed to help game publishers identify and connect with content creators who are driving significant impact and viewership for their games. Building on NoScope's analytics, Hitscan provides insights into creator performance, relationship history, and audience fit, aiming to streamline creator discovery and campaign management for publishers of all sizes. Companies like Devolver Digital and Skybound are already utilizing the platform to monitor back catalogue coverage and identify key influencers.
