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Pengu Plushies Land in Over 1,800 Target Stores as Pudgy Penguins Goes Mainstream
Pudgy Penguins has launched its Pengu plush toy line in over 1,800 Target stores across the United States, marking its largest retail rollout to date. This expansion aims to introduce the Pudgy Penguins intellectual property to millions of new consumers and integrates a licensing model where 5% of net revenue is returned to NFT holders whose penguins are featured on the products. The brand is also testing the viability of crypto-native characters competing in mainstream retail alongside established brands.
