Roblox Corporation
Roblox Corporation business and news from across the web.
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From Zara Larsson to Spongebob Squarepants, here's how Roblox gets such cool collaborations
Roblox continues to attract major brands like Nike, Vans, and H&M for collaborations by offering unique virtual experiences and brand integrations. Marketer Jake Sullivan from Vector3 explains that these partnerships provide longer exposure and more personal connections than traditional advertising. The platform's focus on older users and community-driven interactions further enhances its appeal for brands seeking authentic engagement.
Roblox will allow devs to release games as standalone apps on other stores
Roblox Corporation is enabling developers to release their games as standalone applications on external platforms like Steam, the App Store, and Google Play. This initiative, announced at the Roblox Developers Conference, aims to provide developers with new tools and audiences, while maintaining similar revenue-share economics to the Roblox app. The company is also introducing new engine capabilities, AI tools, and financial offerings for creators.
Roblox unveils plans for standalone app creation, a direct payment wallet, and more gen AI tools
Roblox Corp announced several new features at its Developers Conference, including plans for standalone app creation, expanded generative AI tools, and new monetization features like Roblox Wallet and Roblox Card. While the company aims to showcase innovation, a protestor interrupted CEO David Baszucki's presentation to raise concerns about child safety and AI.
YouTuber runs onto the stage at Roblox Developers Conference shouting 'We deserve better,' gets tackled and…
During the Roblox Developers Conference in San Jose, a YouTuber named Mathieo interrupted CEO David Baszucki's presentation, shouting slogans about child safety and better treatment for users. Mathieo was tackled and removed from the stage, later explaining his protest was against Roblox Corporation's perceived inaction on issues like AI implementation and child protection, which he believes are harming children.
Roblox games are escaping Roblox: Creators will soon be able to export standalone apps for PC, console, and mobile
Roblox Corporation is launching 'Roblox Everywhere,' allowing creators to export their games as standalone applications for PC, mobile, and consoles. This initiative aims to expand the reach of Roblox games beyond the platform itself, with plans to eventually support major storefronts like Steam. The company is also working on browser-based play and an offline mode for singleplayer games.
Why the world needs a Club Penguin successor – that isn't Roblox
Stephen MacDonald, a former senior manager at Disney for Club Penguin, discusses the need for a safe, successor virtual world for children, arguing that Roblox does not adequately protect its young users. He has founded Magic Potion Games to develop Imagine Island, a new game focused on robust moderation and child safety, aiming to fill the void left by Club Penguin's demise.
US Senators Say Discord And Roblox Should Have Their Day In Court
Three US Democratic senators have urged courts to keep lawsuits against Discord and Roblox public, arguing the platforms should face legal accountability rather than hiding behind private arbitration. The senators contend that arbitration prevents victims, particularly children, from seeking justice for alleged misconduct and abuse on these platforms.
ChatGPT, Reddit and Roblox to face the EU's strictest platform rules
ChatGPT, Reddit, and Roblox are set to be subject to the European Union's most stringent platform regulations under the Digital Services Act. These rules will impose stricter obligations on these online services.
Roblox clamps down on gen-AI brainrot scrolling games after Steal an Egg goes viral
Roblox Corp has announced new restrictions on games that reward users for consuming continuous content feeds, particularly those involving generative AI, following the viral success of the "brainrot scrolling game" Steal an Egg. The company also revealed plans to establish a headquarters in Saudi Arabia as part of its Vision 2030 initiative.
Roblox Bans Games That Pay Kids to Keep Scrolling in Wake of Steal an Egg Uproar
Roblox Corporation has updated its policies to ban games that reward players for continuous media feed consumption, following backlash over the popular game 'Steal an Egg.' This change aims to create a safer environment for younger users by prohibiting mechanics that combine infinite scrolling feeds with rewards. The update comes amidst ongoing investigations by the U.S. Senate and several states into allegations of child exploitation on the platform.
Roblox takes down controversial doomscrolling game, promises to remove others that reward watching "a continuous feed of content" as they're "not appropriate for younger users"
Roblox has removed the controversial game "Steal an Egg" and is implementing a new policy against games that reward users for watching continuous feeds of content, such as short-form videos. The company stated that such content is not appropriate for younger users on its platform. This decision has been met with positive feedback from the community.
Roblox argues a child waived her legal rights in wrongful death suit and irks Australian regulators
Roblox is facing scrutiny from Australian regulators regarding child safety on its platform, with concerns that adults can still contact minors. Meanwhile, in the U.S., Roblox's lawyers are arguing that an eight-year-old girl waived her legal rights in a wrongful death lawsuit by agreeing to terms of service and making in-game purchases.
Roblox being investigated by U.S. Senate after reporting 65,381 instances of suspected child abuse in 2025
The United States Senate has launched an investigation into Roblox, citing serious concerns over child safety and exploitation on the platform. Senator Josh Hawley addressed Roblox CEO David Baszucki, highlighting thousands of reported instances of suspected child sexual exploitation in 2025 and accusing the company of prioritizing revenue over user well-being. Roblox stated its commitment to safety and looks forward to sharing facts about its protective measures.
Roblox Is Now The Target Of A Congressional Investigation: “Children Are Hurting”
US Senators Josh Hawley and Dick Durbin have launched a congressional investigation into Roblox Corporation concerning child safety. The investigation stems from allegations that the platform prioritizes revenue over user well-being, leading to issues like child grooming, sexual abuse, and exploitation. Roblox Corporation has been instructed to preserve records and provide documents by August 31, with CEO David Baszucki expected to detail the platform's safety measures.
EA taken private by Saudi Arabia, GTA marketing jumps the shark, and Devolver's huge mistake - Patch Notes #64
Electronic Arts has been taken private by an investor consortium led by Saudi Arabia's Public Investment Fund for $55 billion. Devolver Digital is seeking to delist from the London Stock Exchange due to the incompatibility of short-term investor demands with the volatile video game industry. Additionally, the next trailer for Grand Theft Auto VI will premiere exclusively on Netflix before a wider release.
Roblox causes Wall Street value estimators to cry themselves a $9 billion puddle, as a result of pushing less kids towards aggressively monetised viral games
Roblox Corporation's market valuation dropped by $9 billion after its second-quarter financial results revealed a significant decrease in player spending, particularly among younger demographics. This decline is attributed to a shift in the platform's algorithm, which now prioritizes long-term player retention over aggressive short-term monetization strategies. The company's chief financial officer, Naveen Chopra, noted that investments in AI initiatives are expected to increase infrastructure costs.
MMO Business Roundup: Roblox claims it’s safe, dev charity bundle, and Xbox 360 games on PC
This MMO business roundup covers several key developments, including Microsoft's alleged plans to bring Xbox 360 games to PC and future consoles. Roblox Corp asserts its platform is safe for users despite ongoing allegations, while the World of Warcraft union highlights developer struggles with RTO mandates. Additionally, a charitable game bundle for laid-off developers has raised over $146,000.
Roblox shares plunge 30% as it complains fans aren't making enough viral hits
Roblox Corporation is experiencing a significant downturn, with shares dropping nearly 30% following a Q2 2026 earnings report. The company cited a decline in per-hour monetization among younger players and changes to its discovery algorithm as primary reasons for projected slower revenue growth in the upcoming quarter. Despite these challenges, CFO Naveen Chopra expressed confidence in the long-term strategy.
Amid child safety lawsuits, Roblox says it 'continues' to push toward a standard for digital safety
Roblox Corp is emphasizing its digital safety tools, including age-checks and age-based accounts, as a way to set a standard for online engagement, despite facing ongoing lawsuits and public concerns regarding child safety. The company highlighted these features in its Q2 2026 financial report, stating they are crucial for protecting younger users from inappropriate content and exploitation.
MMO Business Roundup: EA’s buyout date, Roblox’s Q2 earnings, and PlayStation’s discs will (still) die
Electronic Arts' buyout by the Saudi Public Investment Fund is set for August 4th, pending final conditions, with the PIF set to own 93% of the company. Sony confirmed it will proceed with ending physical disc production for the PlayStation 5, despite industry pushback. Roblox Corporation reported a 36% year-over-year revenue increase to $1.5 billion in Q2 2026, though user migration to lower-monetizing games impacted profits.
