Roblox
Roblox business and news from across the web.
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Roblox applies restrictions to games featuring "reward-driven media feeds" available in Roblox Kids and Select
Roblox has implemented a new policy restricting "reward-driven media feeds" within its Kids and Select categories. This change specifically targets games that combine media feeds with mechanics like autoplay, infinite scroll, and rewards for continuous viewing, aiming to enhance child safety on the platform. The policy was reportedly enacted following issues with the game 'Steal an Egg'.
Roblox put a stop to games that include rewards for endless, TikTok-style scrolling, if you're under the age of 16 anyway
Roblox has implemented new restrictions on games that offer rewards for engaging with endless, TikTok-style scrolling feeds, particularly for users under 16. This change follows the removal of the popular game 'Steal an Egg,' which featured such mechanics. The platform stated that rewarding users for continuous content consumption without natural stopping points is inappropriate for younger audiences.
Roblox makes three of its AI safety tools open source
Roblox is open-sourcing three of its AI safety tools, including a PII classifier and a voice safety classifier, through the Robust Open Online Safety Tools Model Community (ROOST), which it co-founded with Google, OpenAI, and Discord. These tools are already deployed on Roblox's platform and aim to help other companies improve their online safety measures. This move comes as Roblox faces scrutiny from the US Senate regarding its child safety practices.
Australia’s eSafety Finds Fresh Child Safety Holes in Roblox — Platform Signs Binding Fix Pledge
Australia's eSafety Commission has reached a legally binding agreement with Roblox following the discovery of significant child safety vulnerabilities on the platform. The undertaking requires Roblox to implement stronger protections, including making child accounts private by default and blocking unknown adults from contacting children without parental consent within three months.
Roblox argues a child waived her legal rights in wrongful death suit and irks Australian regulators
Roblox is facing scrutiny from Australian regulators regarding child safety on its platform, with concerns that adults can still contact minors. Meanwhile, in the U.S., Roblox's lawyers are arguing that an eight-year-old girl waived her legal rights in a wrongful death lawsuit by agreeing to terms of service and making in-game purchases.
Roblox vows to make changes after Australian regulator found yet more child safety lapses
Australia's safety regulator has found that Roblox continues to allow adults to contact children, despite years of promises to prevent such interactions. The Australian Competition and Consumer Commission has identified ongoing child safety lapses within the platform.
Roblox being investigated by U.S. Senate after reporting 65,381 instances of suspected child abuse in 2025
The United States Senate has launched an investigation into Roblox, citing serious concerns over child safety and exploitation on the platform. Senator Josh Hawley addressed Roblox CEO David Baszucki, highlighting thousands of reported instances of suspected child sexual exploitation in 2025 and accusing the company of prioritizing revenue over user well-being. Roblox stated its commitment to safety and looks forward to sharing facts about its protective measures.
The US Senate are investigating Roblox for prioritising "revenue and engagement metrics over the safety and well-being of our children"
The US Senate has launched an investigation into Roblox, accusing the company of prioritizing revenue and engagement metrics over child safety. Senators Josh Hawley and Richard J. Durbin have requested extensive documentation from Roblox CEO David Baszucki regarding the platform's alleged facilitation of child exploitation, grooming, and exposure to violent content. Roblox has been given until August 31st to provide the requested information, which includes details on user demographics, safety tools, and revenue streams related to potentially harmful content.
Roblox’s alleged child endangerment draws the investigatory eye of the US Senate
The US Senate Judiciary Committee Subcommittee on Crime and Counterterrorism has launched an investigation into Roblox, citing concerns that the platform prioritizes revenue over child safety. The subcommittee sent a letter to CEO David Baszucki, accusing Roblox of failing to protect young users from grooming, sexual abuse, and other serious crimes. Roblox has been instructed to preserve all relevant records as the investigation proceeds.
US Senate to investigate Roblox following claims it "prioritises revenue and engagement" over child safety
The US Senate Judiciary Subcommittee on Crime and Counterterrorism has launched an investigation into Roblox, citing concerns that the platform prioritizes revenue and engagement over child safety. Senators Josh Hawley and Dick Durbin have requested extensive documentation from Roblox CEO David Baszucki regarding child exploitation, abuse, and financial harm on the platform, with a deadline of August 31, 2026. This investigation follows similar concerns raised by several US states and the Australian government, despite Roblox's recent implementation of new safety measures.
US Senate launches investigation into Roblox: 'Children on your platform are hurting. Congress will not look the…
The US Senate Judiciary Committee has launched an investigation into child safety on the Roblox platform, citing concerns that the company prioritizes revenue over user well-being. Senators Josh Hawley and Dick Durbin sent a letter to CEO David Baszucki detailing allegations of grooming, sexual abuse, and exploitation occurring on the platform. Roblox maintains its commitment to safety and points to improved reporting systems as evidence of its efforts.
Rintama High Hair IDs – How It Works + Hair Layering Tips!
This guide explains how to customize avatars in Rintama High by using Hair IDs sourced from the Roblox Marketplace. It details how to find and apply these IDs for hairstyles, as well as for faces and clothing, and provides tips on layering up to two hairstyles and managing color overrides.
UKIE-backed Digital Schoolhouse partners with Roblox to provide suite of tools for students to develop Roblox games in-class
Digital Schoolhouse, an educational non-profit, has partnered with Roblox to offer free tools and resources for students to learn game development within the Roblox platform. The initiative includes curriculum-aligned workshops and lesson plans focusing on game design fundamentals, scripting with Roblox's Luau engine, and AI prompting. A closed, teacher-supervised environment will be used for in-classroom education, with offline options available for schools with limited internet access.
Roblox shares plummet by 70% after the company reports persistent decline in player numbers, and of course the solution…
Roblox's share price has fallen by 70% following a second-quarter earnings report that revealed declining player numbers and lower-than-expected monetization. CFO Naveen Chopra attributed the shortfall to a lack of "vintage viral games" and changes in the recommendation algorithm that prioritize long-term retention over near-term revenue. The company forecasts continued monetization weakness and is integrating AI, despite acknowledging its role in the current financial performance.
Investors hate Roblox’ new direction – but a reversal may be impossible | Opinion
Roblox's stock has significantly declined as investors question its shift away from aggressive growth strategies towards more sustainable practices, a move more suited for a mature company. This transition is partly driven by increasing global regulatory scrutiny, particularly concerning child safety and online platform responsibilities, forcing Roblox to adapt despite the impact on its growth-oriented valuation. The company is likely to be valued as a games company rather than a tech firm in the future.
Roblox stonks plummeted as its shift toward ‘long-term retention’ sees kids spending less money
Roblox's stock has seen a significant decline, reportedly falling over 70% in the past year, following investor concerns about decreased spending by younger players. The company's CFO, Naveen Chopra, attributed this to a strategic shift prioritizing long-term player retention over short-term monetization, which has impacted bookings per hour, particularly among users under 13.
Roblox shares fall 70% following lower-than-expected monetisation during Q2
Roblox shares experienced a significant 70% decline following the company's Q2 earnings report, which revealed that monetization fell 2% below guidance, impacting overall bookings. This shortfall is attributed to a shift in engagement from high-monetizing games to experiences with lower hourly monetization, compounded by changes in their recommendation algorithm that prioritizes long-term retention. The company forecasts a year-over-year decline in Q3 bookings and anticipates continued monetization weakness despite investments in AI and other areas.
Roblox's string of bad luck persists as player numbers continue to plummet and the company's stock price with it
Roblox reported a significant decline in its second financial quarter, with player engagement and stock price plummeting by nearly 27 percent. The company attributes the drop to a lack of viral games and a shift towards experiences with less monetization. This marks the third consecutive quarter of declining daily active users, impacting the company's valuation and leading to cautious financial estimates for the remainder of the year.
Business and Finance
Roblox is facing criticism from Wall Street for allegedly directing young users towards other games. The article also briefly mentions the UK Global Screen Fund and its support for international video game distribution through the BFI.
Roblox value tanks 72% as viral hits dry up and execs try to ditch "clickbait-y, or kind of cash grabby-type games" for babies and pursue an older crowd
Roblox's stock has fallen 72% following its Q2 earnings report, attributed to a shift in strategy from viral hits to 'evergreen' games targeting an older demographic. While engagement hours met expectations, monetization fell short due to a transition from high-monetizing games to experiences with lower hourly revenue, particularly impacting younger users.
