feed.gg
Company2026 articles

Rockstar Games

Rockstar Games business and news from across the web.

Latest coverage

2026 articles · newest first
Shack News

Shack Chat: What are your thoughts on the GTA 6 extended look being exclusive to Netflix?

The Shacknews staff discusses the decision by Rockstar Games to have an extended look at Grand Theft Auto 6 exclusively on Netflix. While some see it as a smart marketing move to reach new audiences and a power play by Take-Two Interactive, others express indifference or concern about the financial implications, especially in light of recent studio closures. The general consensus is that while it's an interesting experiment, its long-term impact remains to be seen.

thumb
EGamers.io

Red Dead Online’s Free August 2026 Update Is Out Now — Here’s Everything In It

Rockstar Games has released its free August update for Red Dead Online, featuring triple payouts on Telegram Missions, Collector Set Sales, and the Condor Egg hunt. Players can also earn pieces of the Frontiersman Outfit and enjoy triple rewards on the Trade Route Free Roam Event. These monthly updates serve as Rockstar's primary method for keeping the game active in the absence of a new Red Dead Redemption title.

thumb
IGN

I Hope GTA 6 Borrows a Lot From GTA 4

The author hopes that Grand Theft Auto 6 will incorporate design elements from Grand Theft Auto 4. Having recently revisited Grand Theft Auto 4, the author believes Rockstar Games should draw inspiration from its predecessor for the upcoming title.

PC Gamer

Before Grand Theft Auto Online, GTA 4's multiplayer added 'glorious chaos' to the open world sandbox

This article reflects on the 'glorious chaos' of Grand Theft Auto 4's multiplayer, contrasting it with the more structured and financially successful Grand Theft Auto Online. It highlights how GTA 4's PC version offered a 32-player limit and customizable options, leading to unique and emergent gameplay experiences that differed from its single-player counterpart.

thumb
Retro Gamer

Ahead of GTA 6, Rockstar ramps up GTA Online roleplay as nopixel V prepares for exclusive Closed Beta launch in…

Rockstar Games is collaborating with the popular Grand Theft Auto V roleplaying server nopixel on its upcoming refresh, nopixel V. The closed beta for nopixel V, which is built in collaboration with Rockstar and will launch on the Rockstar Games Launcher, begins September 8 for select players. This move suggests Rockstar is increasing its integration with popular GTA Online mods ahead of Grand Theft Auto 6's November 19 release.

thumb
Games Industry

Modern consumers crave "events", and the games industry needs to provide them | Opinion

Modern consumers increasingly seek 'events' rather than predictable sequels, leading to longer gaps between game releases and a shift away from annual franchises like Call of Duty. Games like Grand Theft Auto 6 exemplify this trend, achieving massive cultural impact due to their rarity and perceived event status, contrasting with the 'franchise fatigue' that affects over-saturated markets.

thumb
Retro Gamer

GTA 6 isn't too expensive for superfans, as 90% opt for the pricier $100 copy according to analysts: "It lives…

Despite a $100 price tag, 89% of Grand Theft Auto 6 pre-orders are for the Ultimate Edition, significantly exceeding typical premium edition sales. Analysts from Sensor Tower note this unprecedented demand, suggesting it reflects both superfan dedication and the perceived value of the digital extras offered.

thumb
Retro Gamer

The women of Grand Theft Auto: How film noir shaped (and limited) Rockstar's female characters

This article analyzes how film noir tropes have influenced the portrayal of female characters in the Grand Theft Auto series, often limiting them to archetypes with little agency. As Grand Theft Auto 6 introduces Lucia as a substantial female lead, the piece explores the potential for Rockstar Games to evolve beyond these historical constraints and create more complex, independent female characters, drawing parallels with modern cinematic interpretations of the femme fatale.

thumb
Retro Gamer

GTA 6 fans don't "go around buying nerdy niche" games, indie says, so fellow devs don't really need…

Indie developer Tomas Sala argues that the upcoming release of Grand Theft Auto 6 should not cause widespread fear among smaller game developers, as its primary audience likely does not overlap with niche genres. He suggests that players of Grand Theft Auto 6 are not typically interested in indie titles like sailing simulators or visual novels. Sala also points to data indicating infrequent game purchases among most players, implying that GTA 6's release may not significantly impact the sales of indie games.

thumb
Super Jump Magazine

Rebels No More: How Rockstar Sold Out on GTA 6

This opinion piece criticizes Rockstar Games' marketing strategy for Grand Theft Auto 6, particularly the decision to give Netflix exclusive rights to an extended look at the game. The author argues this move, along with past issues like the Definitive Edition trilogy and labor practices, shows Rockstar has become a 'sellout' prioritizing corporate gain over artistic integrity. The article also touches on the impact of this exclusive reveal on other upcoming game releases.

thumb
PC GamesN

GTA roleplayers rejoice: Nopixel V's beta is coming, and the timing couldn't be better

The iconic Grand Theft Auto V roleplaying server, Nopixel, has announced that its rebuilt version, Nopixel V, will enter closed beta on September 8th, accessible initially via the Rockstar Games Launcher. This launch comes just months before the highly anticipated Grand Theft Auto VI release in November, positioning Nopixel V to potentially shape the future of GTA roleplaying in the next generation.

thumb
Tech Radar

Analyst reports 89% of GTA 6 pre-orders are for the $100 Ultimate Edition — 'I have never seen a 90% premium…

An analyst report indicates that 89% of Grand Theft Auto 6 pre-orders are for the $100 Ultimate Edition, a significantly higher premium share than typically seen in the industry. This trend is observed across both PlayStation and Xbox platforms, with the Ultimate Edition offering substantial additional content. Despite this strong initial demand for premium versions, it is expected that the percentage will normalize closer to industry standards as the game's launch approaches.

thumb
Metro UK

GTA 6 Netflix show to span three episodes according to latest rumour

Rumors suggest that the upcoming Grand Theft Auto 6 'Extended Look' on Netflix may be presented as a three-episode series, with individual episode lengths reportedly ranging from 18 to 24 minutes. While these listings have appeared and disappeared on Netflix Portugal, their legitimacy is unconfirmed, with speculation of AI involvement. The official 'Extended Look' is scheduled to premiere on Netflix on August 27 before its YouTube release on August 28.

thumb
Games Industry

"I don't see why people are scared of it" – ShipShaper developer Tomas Sala on why indies shouldn't be stressing about GTA6

ShipShaper developer Tomas Sala believes indie developers shouldn't fear the upcoming release of Grand Theft Auto 6, as its audience is distinct from that of niche indie titles. He argues that while the industry faces challenges, it is currently a golden age for indie creativity, and success can be found by focusing on specific niches and understanding market fit. Sala also discusses his own business-minded approach to game development, emphasizing the importance of financial stability for creative freedom.

thumb
Gamedeveloper.com

Netflix closing Oxenfree developer Night School Studio and Moonloot Games

Netflix has closed Oxenfree developer Night School Studio and Helsinki-based Moonloot Games, while also eliminating additional roles within its games division. The company stated it is refocusing its strategy on key areas like cloud and kids games, shifting away from mobile-first titles. This move follows a pattern of Netflix shutting down acquired studios and comes as the company partners with Rockstar Games for a Grand Theft Auto 6 trailer debut.

thumb
The Box Hub

GTA Online Brand Wars Event Puts Sprunk And eCola At War

Grand Theft Auto Online has launched the Brand Wars Event, a two-week in-game competition where players choose sides between Sprunk and eCola. The event, running until August 26th on PlayStation 5, Xbox Series X|S, and PC, offers boosted rewards, free branded gear, and special activities like races and Freemode challenges. Players can earn up to GTA$2 million via Twitch Drops and receive a free Hotring Sabre with a special livery.

thumb
Shack News

Almost 90% of Grand Theft Auto 6 pre-orders are reportedly for the Ultimate Edition

A significant 89% of Grand Theft Auto 6 pre-orders are for the $100 Ultimate Edition, a figure described as unprecedented by Sensor Tower analyst Karl Kontus. Take-Two Interactive CEO Strauss Zelnick noted that pre-order numbers are astonishing but remains cautious about translating them into launch sales. Rockstar Games and Netflix are preparing a final major preview of the game before its release.

thumb
Gamespot

GTA 6 Preorders Alone Could Pay For Production Budget – Expert

An expert from Sensor Tower estimates that Grand Theft Auto 6 preorders could reach 25 million units, generating around $2 billion in revenue. This figure is projected to cover the game's production budget and a significant portion of its marketing costs. The analysis also touches on the pricing strategy for different editions and the expected timing of the main marketing campaign.

thumb
FZ.se

Last Drop är den finska sandlåda vi alla drömt om

Lokhare Games' open-world sandbox title, Last Drop, is set to launch in early access on August 18th. The game, which takes place in Finland in 1994, features exploration on foot and in period-accurate cars, mission-based gameplay, and combat inspired by fighting games. A demo is currently available.

thumb
Games Industry

Sensor Tower: 89% of GTA6 preorders are for the $100 ultimate edition

Sensor Tower reports that 89% of Grand Theft Auto 6 preorders are for the $100 ultimate edition, a figure significantly higher than the typical 10-20% for premium game editions. This trend is observed across both PlayStation and Xbox platforms, with Take-Two CEO Strauss Zelnick noting the skew towards the premium version. While the ultimate edition's share is expected to decrease as more casual players purchase the game, it is likely to remain above industry standards.

thumb