Sanrio
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Razer Is Teaming Up With Hello Kitty Company Sanrio And Overwatch On New PC Gear, Overwatch Skins
Razer is collaborating with Sanrio and Overwatch to release new PC gaming gear and in-game skins. The collection features Sanrio characters like Cinnamonroll, Melody, Keroppi, Kuromi, Hello Kitty, and Pompompurin, with each purchase unlocking a unique Sanrio-themed skin for specific Overwatch characters. The product line includes themed headsets, keyboards, and mice.
Hello Kitty and Sanrio Labubu Plush Launch Next Week
Sanrio and Pop Mart will launch a collection of Hello Kitty and friends Labubu plush pendant blind boxes and a large vinyl plush on March 12, 2026. The blind boxes feature Labubu dressed as various Sanrio characters and will cost $39.99, while the larger 15-inch vinyl plush will be $149.99.
POPMART and Sanrio Team Up for a LABUBU x Hello Kitty Collection
Pop Mart has announced a collaboration with Sanrio, featuring their popular LABUBU character alongside Sanrio icons like Hello Kitty. The collection will include blind-box vinyl pendants inspired by characters such as My Melody and Kuromi, as well as a standalone Hello Kitty LABUBU plush doll. This partnership aims to blend the appeal of both brands for collectors and fans.
Hotel Barcelona “Under New Management” Now Available Across All Platforms
Hotel Barcelona has received a major overhaul with the "Under New Management" update, featuring improved combat, redesigned mechanics, and rebalanced enemies. This update, a collaboration between Hidetaka "SWERY" Suehiro and Goichi "SUDA51" Suda, is now available on PlayStation, Xbox, and PC. The update also includes five free crossover skins and a 35% discount for a limited time.
Colorblaze Carnival Live in Hello Kitty Island Adventure Through March 19
Hello Kitty Island Adventure is hosting the Colorblaze Carnival event until March 19, featuring Pochacco's Colorblaze Challenge with rewards like colorful clothing and furniture. Following this, the Happy Haven Days event will begin on March 20, celebrating the International Day of Happiness with Pompompurin and offering new outfit sets and balloons.
See All the Hello Kitty and Sanrio Converse Shoes
Converse and Sanrio are launching a new line of shoes and merchandise featuring Hello Kitty and other Sanrio characters on March 5, 2026. The collection includes various Chuck Taylor models, apparel, and accessories, with customizable options available through Converse by You. Prices range from $15 for keychains to $355 for a Swarovski-embellished pair.
Hello Kitty Gets an Exclusive Razer Kraken Kitty V2 Headset
Razer has partnered with Sanrio to release an exclusive Hello Kitty-themed Razer Kraken Kitty V2 headset. The headset features a rose gold and metal finish, pink leatherette cushions, and Hello Kitty branding, along with Razer's RGB Chroma lighting, TriForce 40 mm drivers, and a HyperClear Cardioid mic. It is available for $139.99 USD in select Target stores in the US.
Pompompurin Tamagotchi Nano Virtual Pets Appear
New Pompompurin-themed Tamagotchi Nano virtual pets will be released in Japan on April 11, 2026, for approximately $18. These models feature the Sanrio mascot Pompompurin assisting the player in caring for a traditional Tamagotchi character, with Pompompurin and his friends appearing during events and special actions. Previous Sanrio Tamagotchi Nano models, such as Hello Kitty and My Melody, were released worldwide.
