Sensor Tower
Sensor Tower business and news from across the web.
How Gaming Became Much More Mobile Focused - Walkthrough, Tips, ReviewThe gaming industry has shifted significantly towards mobile platforms, with mobile devices becoming the primary gaming screen for many. This trend is driven by convenience and the increasing revenue generated by mobile games, which are projected to account for over half of the global games market by 2025. Even traditional genres like puzzle and adventure games are adapting to mobile-first design principles, while titles like Call of Duty: Warzone Mobile highlight the challenges of porting console experiences without proper mobile optimization.
Mobile gaming has a new, and growing, measurement problem | OpinionThe mobile gaming industry faces a growing measurement problem as companies increasingly bypass app stores for direct-to-consumer web stores. This shift, driven by reduced platform fees and regulatory changes, makes it difficult to accurately track revenue and market performance. Companies like Apple and Google are adapting their fee structures, but the lack of reliable data across all channels hinders strategic decision-making and marketing campaign evaluation.
Sensor Tower acquires AppMagicSensor Tower has acquired mobile app intelligence firm AppMagic to enhance its offerings for small and medium-sized businesses. The integration aims to broaden data access for mobile studios and independent developers by expanding coverage across PC, console, and mobile platforms, as well as Live Ops Intelligence. This acquisition follows Sensor Tower's previous purchase of Data.ai.
Resident Evil Requiem tops US February charts, launch sales 60% higher than Village | US Monthly ChartsResident Evil Requiem topped the US February sales charts, with launch week sales 60% higher than Resident Evil Village. The Nintendo Switch 2 hardware also saw strong performance, with sales 45% higher than the original Switch after nine months on the market. The overall US video game market generated $4.6 billion in February, showing flat year-on-year growth.- Australia’s video game industry shows revenue of AU$608.5 millionThe Australian video game industry generated AU$608.5 million in revenue in FY25, according to the Interactive Games & Entertainment Association (IGEA). The report highlights a maturing local industry with stable employment despite some job losses, and a positive outlook for hiring in 2026, supported by government initiatives like the Digital Games Tax Offset.
Mobile revenue remained flat across 2025, but PC gaming "sees another record year" | Sensor Tower State of Gaming 2026Sensor Tower's State of Gaming 2026 report indicates flat revenue for mobile games in 2025, while PC and console gaming experienced double-digit growth, with PC achieving a record year driven by Steam sales. Shooters saw strong performance, with Battlefield 6 topping PC/console sales, and strategy games led mobile revenue growth. The report highlights a shift towards player retention and monetization in the mature mobile market.