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Why new EU deepfake legislation means games need to be careful when featuring real-world people and locations
New EU AI Act legislation, effective August 2, 2026, introduces transparency obligations for AI-generated and manipulated content, including deepfakes. While common game development uses of AI like fictional character voices or environments are unlikely to be classified as deepfakes, the act raises concerns for content featuring realistic depictions of real people, places, or events, and its promotional materials. Game studios must develop tailored AI content policies to ensure compliance with labeling requirements, especially for content distributed within the EU.
How recent laws impact game design, from in-game chat to notifications
Recent and upcoming laws are significantly impacting game design, particularly concerning dark patterns, in-game chat, notifications, loot boxes, and virtual currencies. Developers must navigate regulations like the DMCCA and DSA to avoid misleading practices and ensure transparency, especially regarding in-app purchases and player interactions. The EU AI Act also introduces new labeling requirements for AI-generated content.
