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Games like Call of Duty and EA Sports FC most at risk of losing players during GTA 6 launch, according to new data
New data from gaming consultancy Open World suggests that titles like Call of Duty, Apex Legends, and EA Sports FC are most at risk of losing players during the launch of Grand Theft Auto 6. The analysis indicates that competitive shooters and sports games, along with driving and high-stakes session games, are most likely to see player migration. Developers are advised to avoid major content updates or marketing pushes during GTA 6's launch window to mitigate player loss.
UKIE partners with Sheridans on AI Compliance and Accreditation Service to guide UK studios in using AI lawfully and responsibly
UKIE has partnered with law firm Sheridans to launch an AI Compliance and Accreditation Service for UK game studios. This four-step program aims to guide developers in using AI lawfully and responsibly, culminating in an AI Certification Mark for use in pitches and funding rounds. The service addresses concerns about legal and commercial risks associated with AI tools.
The AI state of play: AI laws and game development
Game studios face increasing legal complexities surrounding the use of generative AI in development. Key concerns include intellectual property infringement risks from LLMs, data privacy issues with AI tools, and evolving copyright laws across different jurisdictions. Regulations like the EU AI Act also mandate labeling for AI-generated content resembling real people or events, requiring studios to implement robust compliance policies and human oversight.
Why new EU deepfake legislation means games need to be careful when featuring real-world people and locations
New EU AI Act legislation, effective August 2, 2026, introduces transparency obligations for AI-generated and manipulated content, including deepfakes. While common game development uses of AI like fictional character voices or environments are unlikely to be classified as deepfakes, the act raises concerns for content featuring realistic depictions of real people, places, or events, and its promotional materials. Game studios must develop tailored AI content policies to ensure compliance with labeling requirements, especially for content distributed within the EU.
How recent laws impact game design, from in-game chat to notifications
Recent and upcoming laws are significantly impacting game design, particularly concerning dark patterns, in-game chat, notifications, loot boxes, and virtual currencies. Developers must navigate regulations like the DMCCA and DSA to avoid misleading practices and ensure transparency, especially regarding in-app purchases and player interactions. The EU AI Act also introduces new labeling requirements for AI-generated content.
