Take-Two Interactive
Take-Two Interactive business and news from across the web.
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'We're Totally Supporting It' — Take-Two Boss Says Borderlands 4 Performance 'Has Not Affected Our Plans at All' as Fans Await Year 2 Roadmap
Take-Two Interactive CEO Strauss Zelnick stated that publisher 2K remains committed to Borderlands 4, and its commercial performance has not impacted plans for the looter shooter. He assured fans that development and support for the game are proceeding as planned.
"I'm sure you're going to watch it because everyone is" - GTA 6 premiering on Netflix represents Rockstar "trying new things", says Take-Two boss
Take-Two Interactive CEO Strauss Zelnick discussed Rockstar Games' decision to premiere the Grand Theft Auto 6 trailer on Netflix, calling it an example of the studio trying new marketing approaches. The trailer will be exclusive to Netflix for six hours before a wider release on platforms like YouTube. Zelnick also commented on the game's November 19th release date, noting that many other games have shifted their launches to avoid direct competition.
GTA 6's divisive Netflix exclusive gameplay reveal is just the start, Take-Two boss promises: "There's appetizers, main course, and dessert to follow"
Take-Two CEO Strauss Zelnick stated that the recent Grand Theft Auto 6 gameplay reveal, which was exclusively available on Netflix for a limited time, is just the beginning of the game's marketing campaign. He described the reveal as an 'appetizer' with more content, including the 'main course and dessert,' to follow before the game's November release. Zelnick also commented on the unprecedented pre-order interest and the rising costs of consoles.
Games Inbox: Is Final Fantasy 7 still the most popular JRPG?
Readers discuss the perceived lack of hype for the Final Fantasy 7 Remake trilogy, questioning if the original game's age hinders its popularity as a JRPG. Other topics include reader interest in Take-Two's post-Grand Theft Auto 6 plans, the potential for a live-action Zelda movie, and the future of digital distribution versus physical media.
Grand Theft Auto 6 Netflix Showcase is “One of the Hors d’Oeuvres” For Marketing, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick described the upcoming Grand Theft Auto 6 showcase on Netflix as just the beginning of the game's marketing campaign, with more to come before its November 19th launch. He praised Netflix as a great marketing partner and reiterated that pre-order numbers for Grand Theft Auto 6 have been unprecedented. Zelnick also shared his opinions on the growing importance of open systems and the potential of game streaming to expand the install base.
'If You're Not a Netflix Subscriber, You Definitely Should Be' — Take-Two Boss Teases Grand Theft Auto VI: An Extended Look
Take-Two Interactive CEO Strauss Zelnick commented on the recent 'Grand Theft Auto VI: An Extended Look' reveal, which was featured on Netflix. The discussion implies the significance of this reveal for potential subscribers and the broader gaming landscape.
GTA 6 Parent Company’s CEO Believes “We’ll Be in Commercial Streaming Mode” in 3 Years
Take-Two Interactive CEO Strauss Zelnick believes the company will be in commercial cloud gaming mode within three years, potentially increasing the effective install base for games. While not expecting a direct revenue 10x, Zelnick sees opportunities for broadly appealing titles outside core markets. Grand Theft Auto 6 is set to launch on November 19th for Xbox Series X/S and PlayStation 5, with an extended trailer debuting on Netflix on August 27th.
Take-Two CEO Doesn’t Believe Rising Hardware Costs “Will Slow Us Down”
Take-Two CEO Strauss Zelnick believes rising hardware costs will not significantly impact Grand Theft Auto 6's sales, despite potential console shortages. He noted that while lower hardware prices are beneficial, the demand for the game's experience remains strong. Zelnick also highlighted the growing importance of PC as a platform for Take-Two, with PC sales now representing a substantial portion of overall revenue.
GTA 6’s Single-Player is Take-Two’s Focus, Not Discussing Next GTA Online “Anytime Soon” – Rumor
Take-Two Interactive is prioritizing the single-player experience for Grand Theft Auto 6, with no immediate plans to discuss the next iteration of Grand Theft Auto Online. While the single-player component is not expected to feature recurring revenue or microtransactions, the company is focusing on its strong pre-order performance. Grand Theft Auto 6 is set to release on November 19th for Xbox Series X/S and PlayStation 5.
Subscriptions, Clouds, and Streams
Take-Two CEO Strauss Zelnick believes advancements in low-latency cloud gaming could significantly expand the market within three years. The article also highlights a critically acclaimed Soulslike game that has become a sleeper hit on Xbox Game Pass.
As PS5 and Xbox prices endlessly balloon, Take-Two CEO says rising console costs are good for no one, but won't…
Take-Two Interactive CEO Strauss Zelnick stated that rising console hardware costs are not beneficial for anyone, though they do not significantly hinder the company's performance. He believes that while lower hardware prices would increase adoption, Take-Two's focus is shifting towards open ecosystems like PC gaming, which now accounts for a substantial portion of their sales. Zelnick also anticipates a future where cloud streaming makes physical media and downloads less relevant.
GTA Online will still be supported alongside GTA 6, but don't expect to hear about a new version soon
Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto Online will continue to be supported alongside the upcoming Grand Theft Auto 6. While Rockstar Games has not detailed plans for a new iteration of the online component, Zelnick stated that significant resources are dedicated to its ongoing development and support. Pre-order numbers for Grand Theft Auto 6 are reportedly exceptional, though Zelnick urged caution until the game's official release.
Stalker 2 is finally letting us explore the Chornobyl Power Plant
GSC Game World has released new footage of the S.T.A.L.K.E.R. 2: Cost of Hope DLC, showcasing the Iron Forest and Chornobyl Power Plant areas. The expansion, launching August 20th for PC, PlayStation 5, and Xbox Series X/S, will add dozens of hours of content. Meanwhile, Take-Two CEO Strauss Zelnick expressed no concern over labor disputes at Rockstar Games impacting the launch of Grand Theft Auto 6, highlighting the company's strong employee relations.
Evening Reading - August 7, 2026
This Friday Evening Reading roundup covers various gaming news, including reviews for Spider-Man: Brand New Day and the Razer Soma Chroma gaming chair. Take-Two Interactive reported unprecedented pre-order demand for Grand Theft Auto 6, while Bandai Namco announced record Q1 FY27 sales. The article also touches on PC issues with Marvel Tokon: Fighting Souls, new Shackmaps, and upcoming game releases like S.T.A.L.K.E.R. 2: Heart of Chornobyl.
GTA 6's Netflix deal forces us to ask: can you pirate an advertisement?
The article discusses the controversial decision for Grand Theft Auto 6's extended look trailer to debut exclusively on Netflix for six hours on August 27th. It questions the necessity of this deal, suggesting it's a monetization tactic that disrespects fans and potentially harms Take-Two's reputation, despite the game's anticipated success.
Take-Two Holds GTA 6 to November 19, Betting ‘An Extended Look’ Will Grow ‘Consumers’ Passion and Anticipation’
Take-Two Interactive has reaffirmed the November 19 release date for Grand Theft Auto 6, despite speculation of further delays. The company's latest financial report highlighted strong performance from the Grand Theft Auto franchise, with Grand Theft Auto 5 sales surpassing 230 million units. An extended look at Grand Theft Auto 6 is scheduled to premiere exclusively on Netflix on August 27.
Don’t Expect GTA 6 Online News “Anytime Soon,” Says Jason Schreier
Journalist Jason Schreier reports that Rockstar Games and Take-Two Interactive are not currently focused on discussing Grand Theft Auto 6's online component. The companies are prioritizing the single-player experience for the upcoming title.
Business and Finance
Rockstar Games and Netflix have partnered for the reveal of Grand Theft Auto 6, a move that signals Hollywood's increasing integration with the gaming industry. Take-Two Interactive's CEO expressed no concern regarding past negative press surrounding Rockstar's development practices.
AI Yi-Yi!
Take-Two Interactive's CEO stated that AI tools will not replace human developers, despite concerns raised by leaks of Google AI potentially revealing internal development plans. The article touches on the broader implications of AI in the gaming industry.
Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says
Take-Two Interactive CEO Strauss Zelnick defended the $80 price tag for Grand Theft Auto 6, stating that the real cost of AAA games has decreased over time and that the title will offer exceptional value. He indicated that while not all Take-Two games will adopt this higher price point, Grand Theft Auto 6 is expected to be an "incredible bargain" due to Rockstar Games' track record of overdelivering.
