Take-Two Interactive
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Take-Two CEO Says Streaming Could Soon Make Expensive Consoles Matter Less
Take-Two Interactive CEO Strauss Zelnick believes that while rising hardware costs are not ideal, they won't significantly impact sales, especially for anticipated titles like Grand Theft Auto 6. Zelnick also expressed strong confidence in the future of cloud streaming, predicting commercial low-latency streaming within three years, which could dramatically expand the accessible gaming market.
'Pricing Has Not Kept Pace With Inflation' — Take-Two Boss Insists Rockstar Got GTA 6 Standard and Ultimate Edition Price Points Right
Take-Two Interactive CEO Strauss Zelnick defended the $80 price point for Grand Theft Auto 6's standard and ultimate editions, stating that pricing has not kept pace with inflation. He believes Rockstar Games has set the correct price for the upcoming title.
GTA 6 "will be an incredible bargain" at $80, says Take-Two CEO, as the Rockstar owner isn't trying…
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will be an "incredible bargain" at its $80 price point, emphasizing the company's focus on delivering value rather than maximizing profits. He noted that the real cost of AAA games has decreased over time, and Rockstar Games is known for exceeding expectations, citing the continued engagement with GTA Online after 13 years. Despite strong pre-order numbers, Zelnick cautioned against premature celebration.
GTA 6 Preorders Are “Unprecedented” Across The Industry, Take-Two Claims
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 preorders have been unprecedented across the industry. While acknowledging the high demand, Zelnick remained cautiously optimistic about sales, emphasizing that preorders can be canceled. The game is still slated for release on November 19 with a price point of $80.
With GTA 6 digital only, Take-Two boss says discs "don't really make sense" – "if you're already connected, who cares if you download digitally?"
Take-Two Interactive CEO Strauss Zelnick stated that physical discs for games like Grand Theft Auto 6 are becoming less relevant as over 90% of sales are digital. He argued that with mandatory online registration for most games, the distinction between physical and digital becomes less important for consumers. While physical editions may still exist occasionally, Zelnick believes the industry is moving towards digital distribution.
Another GTA 6 delay looks much less likely as Take-Two has a "high degree of confidence" in Rockstar…
Take-Two Interactive CEO Strauss Zelnick expressed high confidence that Rockstar Games will meet the November 19, 2026 release date for Grand Theft Auto 6. He reiterated this during a financial call, stating that the game's launch is a key factor in the company's projected bookings for fiscal year 2027.
As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are "well over 90% digital"
Take-Two Interactive CEO Strauss Zelnick confirmed that over 90% of the publisher's sales are digital, a trend reinforced by Grand Theft Auto 6's physical release being a code in a box. The company has revised its Fiscal 2027 net bookings outlook upwards to $8.2 billion, largely due to strong pre-order performance and excitement for Grand Theft Auto 6's November 19th launch.
GTA 6 pre-order demand is 'unprecedented and astonishing' says Take-Two (TTWO) CEO Strauss Zelnick
Take-Two Interactive CEO Strauss Zelnick described the pre-order demand for Grand Theft Auto 6 as 'unprecedented and astonishing.' He noted that while pre-orders have begun generating revenue, the company is uncertain how this will translate into final sales figures. The game is set to release on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
Take-Two Defends GTA 6’s $80 Price, Calls It “Phenomenal Value”
Take-Two Interactive CEO Strauss Zelnick defended the $80 price point for Grand Theft Auto 6, calling it "phenomenal value" for consumers. He stated that the company aims to overdeliver on the experience relative to the cost, noting that the real cost of AAA games has decreased over time when adjusted for inflation. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5 and Xbox Series X.
Take-Two Boss Defends No Disc Version of GTA 6, Equates Physical Releases to Vinyl Records
Strauss Zelnick, CEO of Take-Two Interactive, defended the decision not to release Grand Theft Auto 6 on physical discs, stating that discs are no longer practical for consumers for major game releases. He compared the current digital distribution model to the resurgence of vinyl records for music enthusiasts.
GTA 6 Marketing Is Taking Place On “Virtually Every Social Media Outlet On Earth”
Take-Two Interactive CEO Strauss Zelnick stated that marketing for Grand Theft Auto 6 is extensive, utilizing "virtually every social media outlet on Earth," including a unique partnership with Netflix for an extended trailer reveal. This strategy, orchestrated by Rockstar Games, has also sparked discussions about potential server strain and the ethics of paywalled game content.
Take-Two Q1 results include net bookings ahead of guidance, a slight increase in revenue, and cancellation of unannounced game
Take-Two Interactive reported Q1 results exceeding guidance, driven by strong performance from NBA 2K6 and Grand Theft Auto V, alongside its Zynga mobile portfolio. The company maintained its full-year net bookings projection of $8-8.2 billion. Revenue impairment was noted due to the cancellation of an unannounced title, contributing to a significant year-over-year increase in net loss.
Unsurprisingly, GTA 6 Has Take-Two Predicting A Massively Profitable Year Ahead
Take-Two Interactive is predicting a highly profitable financial year, running from April 2026 to March 2027, with revenue expected to reach $8.2 billion, largely driven by the upcoming release of Grand Theft Auto 6. The publisher anticipates Rockstar Games will contribute 37% of this revenue, with Zynga and the 2K Games label making up the rest. The company also highlighted the continued success of its mobile games and annual sports titles, as well as microtransaction sales from established franchises like Grand Theft Auto 5 and Red Dead Redemption 2.
GTA 6 Has Not Been Delayed, Still On Track For Its November Launch
Take-Two Interactive has confirmed that Grand Theft Auto 6 remains on track for its November 19 launch on PlayStation 5 and Xbox Series X|S. CEO Strauss Zelnick reiterated the company's Fiscal 2027 Net Bookings outlook, citing excitement for the game's release. Despite past delays and speculation, the publisher indicates no further postponements are expected.
Rockstar Owner Take-Two Confirms GTA 6 Release Date Still on Track, Says 'GTA 6: An Extended Look' Will Help Grow 'Consumers' Passion and Anticipation'
Take-Two Interactive, the parent company of Rockstar Games, has confirmed that the November 19 release date for Grand Theft Auto 6 remains on track. The company believes the upcoming 'Grand Theft Auto VI: An Extended Look' trailer will further build player passion and anticipation for the highly anticipated title.
Games Inbox: What will be in the GTA 6 extended look on Netflix?
Readers discuss expectations for the Grand Theft Auto 6 extended look on Netflix, speculating about gameplay footage and potential online components. The discussion also touches on Sony's all-digital PlayStation 5 strategy, Capcom's reboot choices like Onimusha and Dino Crisis, and the overall health and direction of the video game industry, drawing parallels to past industry crashes.
Grand Theft Auto 5 Crosses 230 Million Sales, Red Dead Redemption 2 Over 87 Million
Grand Theft Auto 5 has surpassed 230 million units sold, while Red Dead Redemption 2 has sold over 87 million units. Rockstar Games will release an extended trailer for Grand Theft Auto 6 on August 27th, with the game scheduled to launch on November 19th for Xbox Series X/S and PlayStation 5.
Grand Theft Auto 6 Pre-orders Are “Unprecedented and Astonishing,” as Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 pre-orders have been "unprecedented and astonishing," though he could not confirm their exact contribution to the company's $1.39 billion quarterly sales. Despite controversy over pricing and the lack of physical discs in some editions, pre-orders for the game have been exceptional, dominating PlayStation Store charts worldwide. Analyst firm Newzoo estimates Grand Theft Auto 6 could achieve $4.5 billion in sales during its launch week.
Take-Two Interactive CEO Says “Discs Don’t Make Sense to the Consumer”
Take-Two Interactive CEO Strauss Zelnick stated that physical discs 'don't make sense to the consumer' due to the convenience of digital media, noting that 90 percent of the company's sales are digital. Sony Interactive Entertainment is ending PlayStation disc production in January 2028, aligning with consumer trends favoring digital downloads. Ubisoft CEO Yves Guillemot also commented that the shift away from physical discs is 'no big deal' for his company.
GTA 6’s Next Big Reveal is Coming to Netflix First, and That’s a Huge Deal
Rockstar Games has announced that the next major reveal for Grand Theft Auto 6 will debut on Netflix on August 27th at 3 PM ET, six hours before its release on YouTube and the official game website. This unconventional marketing strategy, involving a paid streaming service, is analyzed as a potential revenue-generating tactic for Take-Two Interactive, leveraging FOMO and the game's immense hype.
