The Game Marketer
The Game Marketer business and news from across the web.
Game Marketing Budget Calculator for Indie DevelopersThe Game Marketer has launched a free Marketing Budget Estimator tool to help indie developers establish a starting point for their game marketing budgets. The tool emphasizes the importance of planning marketing spend, suggesting it should typically be between 20% and 30% of the total development budget, and offers personalized guidance based on game genre, platform, and development phase.
One Solo Developer. One Big Finish: The Game Marketer Helps ShantyTown Reach 100,000+ Steam WishlistsSolo developer Erik Rempen's cosy diorama builder ShantyTown, developed under Silk Softworks, achieved over 100,000 Steam wishlists with the help of marketing agency The Game Marketer. The comprehensive campaign included strategy, PR, paid media, and creative asset production, leading to 1.5 million Steam page visits and 70,000 demo downloads.