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The Pokémon Company

The Pokémon Company business and news from across the web.

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Retro GamerVery positive

New Pokemon series from Wallace and Gromit animation studio Aardman is coming exclusively to Disney Plus, alongside…

The Pokemon Company has partnered with Disney for a new stop-motion animated series, Pokemon Tales: The Misadventures of Sirfetch'd and Pichu, produced by Aardman Animations. This series, along with the classic Pokemon the Series: The Beginning, will stream exclusively on Disney Plus and Disney XD worldwide next year. The announcement was made at Pokemon XP, with a teaser trailer showcasing the Galar region-inspired adventures of Sirfetch'd and Pichu.

My Nintendo NewsVery positive

Pokemon Tales: The Misadventures of Sirfetch’d & Pichu teaser trailer

The Pokemon Company and Aardman Animations have released a teaser trailer for their new collaboration, Pokemon Tales: The Misadventures of Sirfetch’d & Pichu. The trailer showcases a vibrant and fun animated style.

EurogamerVery positive

Pokémon Tales: The Misadventures of Sirfetch'd & Pichu gets first trailer

The Pokémon Company International and Aardman have released the first trailer for their new stop-motion series, Pokémon Tales: The Misadventures of Sirfetch'd & Pichu, set in the Galar region. The series will premiere exclusively on Disney+ in 2027 and follows the adventures of Sirfetch'd and Pichu as they protect other Pokémon.

IGNPositive

The Pokémon Company Looks to Smart Device Integrations as Future Targets

Tsunekazu Ishihara, President and CEO of The Pokémon Company, indicated that the company is considering future integrations with smart devices and wearable technology. These insights were shared during a panel at the inaugural PokémonXP event.

My Nintendo NewsNegative

Pokemon X account was temporarily hacked and promotes Memecoin

The official Pokemon X account was temporarily compromised by hackers who promoted a memecoin. The Pokemon Company quickly regained control of the account and has issued an apology to fans for the incident.

Retro GamerNegative

The Pokemon Twitter account was briefly taken over by a hacker peddling their crypto memecoin

The official Pokemon Twitter account was briefly compromised by a hacker who posted promotional material for a cryptocurrency memecoin. The Pokemon Company regained control of the account within approximately 30 minutes and has launched an investigation into the unauthorized access. This incident is compared to a similar event where a Grand Theft Auto 6 leaker also promoted their own memecoin.

Nintendo EverythingNegative

Pokemon X / Twitter account has been hacked

The official X (formerly Twitter) account for Pokemon has been compromised, with a suspicious message promoting a Pokemon memecoin being posted. The Pokemon Company is working to regain control of the account, which was hacked shortly before the 2026 Pokemon World Championships.

EGamers.ioPositive

Inside the Pokémon Center Merch Drop for PokémonXP and the 2026 Pokémon World Championships

The Pokémon Center is releasing exclusive merchandise for the 2026 Pokémon World Championships and PokémonXP fan convention in San Francisco. Highlights include a Steiff Pikachu plush, themed product lines for PokémonXP, the World Championships, and San Francisco, as well as glow-in-the-dark items and collaborations with brands like Reyn Spooner.

Retro GamerVery positive

SanDisk is celebrating 30 years of Pokemon with Mew and Mewtwo edition drives, and gaming storage has never looked cuter

SanDisk is celebrating 30 years of Pokemon by releasing limited edition Mew and Mewtwo themed USB-C flash drives and portable SSDs. The Mew edition drive comes in 128GB, while the Mewtwo edition is available in 500GB and 1TB capacities. These collectible storage devices are available for purchase directly from SanDisk.

Retro GamerVery positive

Where to buy Pokemon Polaroid cameras before they get snapped up

Polaroid and The Pokemon Company are releasing a line of Pokemon-themed instant cameras and accessories, including Pikachu, Sylveon, and Pokeball editions. Pre-orders are available starting August 25, with a full release on October 5, 2026, direct from Polaroid and the Pokemon Center. Prices range from $14.99 for accessories to $139.99 for the Pokeball edition camera, with limited quantities available.

My Nintendo NewsVery positive

James Turner is back with the Pokemon franchise after leaving Game Freak in 2022

James Turner, formerly the art director at Game Freak, has returned to the Pokemon franchise in a new role as Creative Director of Pokemon Art and Design at The Pokemon Company. He previously left Game Freak in 2022 to work on the game The Plucky Squire.

Metro UKPositive

The Brit who created the best and worst Pokémon is now overseeing all of them

Graphic designer James Turner, formerly of Game Freak, has been appointed as the new Creative Director of Art and Design for The Pokémon Company. Turner, who previously worked on titles like Pokémon Black & White and Pokémon Sword & Shield, will now oversee the art direction for future Pokémon projects. He also founded his own studio, All Possible Futures, which released the game The Plucky Squire in 2024.

Retro GamerVery positive

The new head of Pokemon designs made one of 2024's prettiest games

The Pokemon Company International has appointed James Turner, a veteran of the series and co-leader of indie studio All Possible Futures, as the new creative director of Pokemon art and design. Turner previously worked on numerous Pokemon titles, including Pokemon Black and White, and served as art director for Pokemon Sword and Shield. His recent work on The Plucky Squire has been praised for its unique art style.

Nintendo EverythingVery positive

James Turner now with The Pokemon Company after leaving Game Freak and co-directing The Plucky Squire

James Turner has joined The Pokemon Company as Creative Director of Pokemon Art and Design. Turner previously co-directed The Plucky Squire and was instrumental in designing numerous Pokemon, starting with Pokemon Black and White. He also led the art team for Pokemon Sword and Shield.

Retro GamerVery positive

Pokemon Halloween merch is super-effective, because it's already starting to sell out

The Pokemon Company's Halloween merchandise collection for 2026 is proving highly popular, with several items already selling out. The collection features a range of products, including plushies, mugs, and sweaters, designed with a spooky theme for the fall season.

Retro GamerVery positive

Pokemon Gold and Silver keep getting referenced by official accounts, and I'm willing myself to believe the classic…

Official accounts from Nintendo and The Pokemon Company have been referencing Pokemon Gold and Silver, sparking speculation about a potential revival of Pokemon HeartGold and SoulSilver on the Nintendo Switch. These references, combined with recent updates for Pokemon FireRed and LeafGreen and the upcoming Pokemon Home support, suggest a possible celebration of the Johto region's legacy.

EGamers.ioPositive

Pokémon TCG’s Delta Reign Expansion Locks In a November 6 Global Launch

The Pokémon Trading Card Game's next major expansion, Delta Reign, will launch globally on November 6, with pre-release events starting October 24. The set features Mega Rayquaza ex, Mega Golurk ex, Mega Malamar ex, and Mega Golisopod ex, along with a unique "Legendary Stadiums" mechanic that connects two stadium cards with a single artwork.

Escapist MagazineVery positive

Team Rocket takes over London ahead of new Pokémon TCG Pocket expansion

The Pokémon Company is releasing a new "Team Rocket's Ambition" booster pack for Pokémon TCG Pocket on August 27th. Ahead of the digital launch, a free Team Rocket-themed pop-up event will be held in London on August 22nd and 23rd, offering puzzles and rewards for participants.

Retro GamerPositive

New Pokemon TCG Delta Reign expansion launches in November with 'Legendary Stadiums' and a returning favorite

The Pokemon Trading Card Game's new expansion, Delta Reign, is set to launch on November 6, 2026, with prerelease events starting October 24. The set will introduce the 'Legendary Stadiums' mechanic and feature several Mega Evolution Pokemon ex, including the returning Mega Rayquaza ex.

Nintendo FuseVery positive

Pokémon Pokopia Surpasses 5 Million Units Sold Worldwide - NintendoFuse

Pokémon Pokopia has sold over 5 million units worldwide in just over four months since its launch on March 5, 2026. Nintendo and The Pokémon Company announced the milestone, highlighting the game's success as a system-seller for the Nintendo Switch 2. The game also has an upcoming paid DLC Expansion Pass with multiple parts planned for release through 2027.