The Pokémon Company
The Pokémon Company business and news from across the web.
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Pokémon TCG '30th Celebration' Range Features A Base Set Returner And A Bunch Of Pikachus
The Pokémon Company has revealed details for its upcoming '30th Celebration' expansion for the Pokémon Trading Card Game, set to launch globally on September 16, 2026. The expansion will feature new Futuristic rare cards with Mew and Mewtwo, 30 different foil Pikachu cards in every pack, and callbacks to classic cards like Base Set Charizard. The company is also exploring measures to combat scalping for this highly anticipated release.
Brace Your Wallets, Pokémon's 30th Anniversary TCG Range Is Getting Revealed Next Week
The Pokémon Company will reveal its 30th anniversary Trading Card Game range in a special video on June 1st. The "dazzling line of products" is scheduled for a global launch in 2026. The company is also considering using government ID to combat scalping in Japan for TCG products.
June 2026 Target Pokemon Merchandise Drop Detailed
Target has detailed its upcoming second drop of Pokemon merchandise, set to launch on June 6, 2026, both in-store and online. The collection includes new Starter pullover jackets, shirts, puzzles, balls, and an Instant Print Digital Camera featuring Eevee. Some items from the first drop, like the Kanto Pokemon Starter Jacket, will also be restocked online on June 7, 2026.
10 Billion Pokémon Cards Were Printed Last Year — and It Still Wasn't Enough to Stop Shortages and Scalping
The Pokémon Company produced over 10 billion trading cards last year, bringing the total to 85 billion cards printed to date. Despite this massive output, shortages and scalping continue to affect the market.
Pokémon game sales cross 515m units as The Pokémon Company looks to Winds and Waves next year, and TCG production is ramping up too
The Pokémon Company has announced that total shipments of all Pokémon-related software have surpassed 515 million units. Additionally, the Pokémon Trading Card Game has printed over 85 billion cards. The upcoming titles, Pokémon Winds and Waves, are slated for release on the Nintendo Switch in 2027.
Pokemon series has now sold over 515 million software units worldwide
The Pokemon Company announced that the Pokemon franchise has sold over 515 million software units worldwide. This figure represents an increase of 26 million units sold in the past year. The article also references previous sales milestones for Pokemon Red/Blue, Pokemon X/Y, and compares the franchise's success to the Mario series.
As Pokemon Winds and Waves prepares to launch next year, the Pokemon Company reveals the series has now sold over 500…
The Pokemon Company announced that the franchise has sold over 515 million units across all its games by the end of March 2026, with 26 million units sold in the last year. This figure includes recent releases like Pokemon Legends Z-A and ports of Pokemon FireRed and LeafGreen, and precedes the upcoming Pokemon Winds and Waves.
Another Throwback To Classic Pokémon Arrives On Switch Today
LumenTale: Memories of Trey, a creature-catching RPG inspired by classic Pokémon games, has been released on Nintendo Switch. Developed by Beehive Studios and published by Team17, the game features 140 collectable creatures, elemental strengths and weaknesses, training, and battling, alongside cooking and crafting mechanics. It is available in Standard and Deluxe Editions.
UK: New episodes of Pokemon Horizons now available on BBC iPlayer
New episodes of the third season of Pokemon Horizons: The Series are now available on BBC iPlayer in the United Kingdom. The Pokemon Company announced that these episodes can also be watched on CBBC from Monday to Thursday at 5:15 PM. The new episodes focus on Liko, Roy, and their friends training to confront the Explorers and uncover the secrets of Laquium.
Dragonite and the Special Delivery anime special gets English version
The Pokemon Company has released an English-language version of the anime special "Dragonite and the Special Delivery." The nearly 14-minute special, produced by CoMix Wave Films, follows a trainer named Hana and her partner Fuecoco on a journey to deliver a letter with no address. The article also briefly mentions that "Pokemon Winds and Waves" is in development for the Nintendo Switch 2, with a 2027 release window.
MEDIA ALERT: “Pokémon Horizons: Season 3-Rising Hope” Continues with New Episodes Now Available on BBC iPlayer
The Pokémon Company International announced that new episodes of "Pokémon Horizons: The Series" Season 3, titled "Rising Hope," are now available on BBC iPlayer in the UK. The latest chapter follows Liko, Roy, and their friends as they train at Blueberry Academy to confront the Explorers and uncover the secrets of Terapagos.
New Limited-Time Pokémon Champions Distribution Now Available
The Pokémon Company has launched a new limited-time distribution event for Pokémon Champions on Nintendo Switch. Players can redeem the code DRAG0NDANCEPTC26 before May 31st, 2026, to receive a special "Gyarados the Festive" with a unique moveset and ability.
Pokémon TCG Pocket Gets Paradoxical Next Week
The next expansion for Pokémon Trading Card Game Pocket, titled Paradox Drive, is set to launch on May 28th. This expansion will introduce Paradox Pokémon like Koraidon ex and Miraidon ex, along with new Future and Ancient categories for deck building. The rapid release pace of monthly expansions continues to challenge players.
Hershey’s Kisses and Pokemon return
The Hershey Company is collaborating with The Pokemon Company for a special-edition collection of Hershey's Kisses chocolates. The collection features 151 collectible foil designs inspired by Poke Balls, along with 10 new foils featuring Team Rocket. This limited-time release celebrates 30 years of Pokemon and aims to bring the joy of discovery to fans.
MEDIA ALERT: Mega Greninja Faces Off with Mega Floette in the Pokémon Trading Card Game: Mega Evolution—Chaos Rising Expansion, Available Now
The Pokémon Company International has released the latest expansion for the Pokémon Trading Card Game, Mega Evolution—Chaos Rising. The expansion introduces new Mega Evolution Pokémon ex cards, including Mega Greninja ex and Mega Floette ex, and is available in physical booster packs and collections worldwide. It is also available digitally through Pokémon TCG Live on iOS, Android, macOS, and Windows.
Misi Pokemon Gandeng Happy Asmara Rilis Dangdut Bareng Pikachu
The Pokemon Company has collaborated with Indonesian dangdut singer Happy Asmara for a new song featuring Pikachu, titled 'Kopi Dangdut ~ver. Goyang HEPIKA~'. This initiative aims to deepen the enjoyment of Pokemon within Indonesia by blending the franchise with the popular local music genre. Happy Asmara also previously voiced a character in the animated series Pokemon Horizons Season 3.
The Pokémon Company Is Considering Using My Number Cards for TCG Purchases in Japan To Combat Scalping
The Pokémon Company is considering implementing an identification system in Japan using My Number Cards to combat scalping of its Trading Card Game products and event entries. This measure aims to restrict purchases to Japanese residents and prevent bulk buying for resale. The company is exploring this solution to address widespread scalping issues affecting the TCG market.
Pokemon TCG Pocket Booster Pack Paradox Drive launches this month plus events ahead
The Pokémon Company announced that the next Pokémon Trading Card Game Pocket themed booster pack, Paradox Drive, will launch on May 27, 2026. This pack introduces Ancient and Future Pokémon cards inspired by Pokémon Scarlet and Violet, including Legendary Pokémon Koraidon and Miraidon. Several in-game events are also planned for May and June, offering players chances to earn exclusive emblems, items, and promo cards.
Pokemon might soon require government ID in Japan to prevent TCG scalping
The Pokemon Company is considering implementing government ID verification, specifically Japan's My Number Card, to combat scalping of its Trading Card Game products. This measure aims to ensure fair access to certain items, official events, and store purchases, starting in August 2026. The initiative is a response to the increasing prevalence of speculative purchasing and reselling, exacerbated by online personalities and limited edition releases.
Mega Raichu X and Y Pokemon Plushies Appear in Japan
The Pokemon Company is releasing Mega Raichu X and Mega Raichu Y plushies in Japan, available online and in physical Pokemon Center stores starting May 23, 2026. These plushies, priced at ¥5,500, are based on the Mega Evolutions introduced in the Mega Dimension DLC for Pokemon Legends: Z-A, which launched in December 2025 for Nintendo Switch and Switch 2.
