The Pokémon Company
The Pokémon Company business and news from across the web.
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Pokémon Scalpers Selling Limited-Edition Pop-Tarts For Ridiculous Prices
Scalpers are reselling limited-edition Pokémon-themed Pop-Tarts, originally sold at Target for under $3 a box, for over $10 on platforms like eBay, with some listings reaching $34.99. This follows a trend of scalping Pokémon merchandise, including clothing and other collectibles, which are also being sold at significantly inflated prices.
Pokemon TCG kicks off a dark new chapter with Pitch Black expansion
The Pokemon Trading Card Game is launching a new expansion called Pitch Black on July 17, 2026, which will focus on Mega Evolutions from Pokemon Legends: Z-A. The set will feature Mega Darkrai ex as its headliner and include over 115 cards, with six Mega Evolution Pokemon ex cards. Pre-release events will be available at independent retailers starting July 4, 2026.
New Gacha Toys Involve Finding Pokemon in Boxes
Takara Tomy is releasing a new line of Pokemon gacha toys in Japan in May 2026, featuring characters like Eevee, Gimmighoul, Minccino, and Totodile playing with and hiding in boxes. Each capsule toy costs approximately $2, and it is uncertain if these will be available worldwide. The article also mentions recent Pokemon capsule toy collections and upcoming games like Pokemon Champions for Nintendo Switch, Android, and iOS.
MEDIA ALERT: New Pokémon Trading Card Game: Mega Evolution—Pitch Black Expansion, featuring Mega Darkrai ex and Mega Zeraora ex, Coming Soon
The Pokémon Company International announced the upcoming "Mega Evolution—Pitch Black" expansion for the Pokémon Trading Card Game, set to release on July 17, 2026. This expansion will feature new cards including Mega Darkrai ex, Mega Zeraora ex, Mega Chandelure ex, and Mega Excadrill ex, and will be playable digitally on Pokémon TCG Live starting July 16, 2026.
Pokemon card resellers get their comeuppance with a cunning yet simple trick
A Japanese store has implemented a mandatory quiz about the Pokemon universe to purchase trading card packs, effectively deterring resellers who lack genuine knowledge of the franchise. This retail strategy allows actual fans to easily acquire cards while preventing those solely focused on profit from buying them up for resale at inflated prices.
This Pokemon Champions Addition Should Be A Huge Help To Casual Players
Pokemon Champions has introduced a new Special Roster for the Global Challenge 2026 event, featuring 31 popular Pokemon to help casual players build competitive teams. This update aims to make the game more accessible by providing easier access to meta-relevant Pokemon. The event runs until May 4, with the actual competition starting April 30, offering Venusaur as a participation prize.
Pokémon TCG Pocket Launches the Pulsing Aura Expansion with 155 New Cards
The Pokémon Company and DeNA have released the 'Pulsing Aura' expansion for Pokémon TCG Pocket, introducing 155 new cards focused on strengthening Fighting-type strategies, including Mega Lucario ex and Mega Sceptile ex. The expansion also adds a new cosmetic system with gold frames for rare cards and features several in-game events running through late July.
Assassin's Creed Hexe loses another game director, and it's the second one this year
Assassin's Creed Hexe has lost its second game director this year, Benoit Richer, who has departed Ubisoft to co-found a new indie studio. This follows the earlier departure of creative director Clint Hocking, with Jean Guesdon taking over as creative director. Separately, The Pokémon Company's Masaaki Hoshino addressed criticisms of Pokémon Champions' graphics, citing development limitations compared to previous titles like Pokkén Tournament.
Pokémon Champions producer Masaaki Hoshino says the game has to deal with more "limitations" when it comes to graphics
Masaaki Hoshino, producer for Pokémon Champions, addressed fan criticisms regarding the game's visual presentation and performance limitations, particularly on the Nintendo Switch. He explained that compared to Pokkén Tournament, Pokémon Champions faces more constraints, partly due to its need to run on mobile devices, though he highlighted improvements in shadows and battle effects.
Completed Legends: Z-A's Pokédexes? There's A Shiny Prize Waiting For You In Pokémon HOME
The Pokémon Company is offering a special Shiny Volcanion as a reward for players who complete the Lumiose, Mega Evolution, and Hyperspace Pokédexes in Pokémon Legends: Z-A and log them in Pokémon HOME. This marks the first appearance of a Shiny Volcanion in the video games.
Pokémon Champions Producer Acknowledges Visual 'Limitations' Amid Ongoing Fan Scrutiny of Series' Graphics
The technical director for The Pokémon Company has addressed ongoing fan criticism regarding the visual quality of the Pokémon series, specifically mentioning recent scrutiny of Pokémon Champions. This acknowledgment comes amidst continued fan discussions about the series' graphics.
We're Sure Nintendo Will Have No Issues At All With This New PC Creature Battler
Olympus Rangers, a new PC creature battler from developer Mechano and publisher Jandusoft, has released a debut trailer. The game features turn-based battles with customizable creatures and avatars, and appears heavily inspired by the Pokémon series. Nintendo and The Pokémon Company are likely monitoring the game's development, especially given its modding focus.
Get your first look at some of the cutest Pokemon cards I've ever seen in this exclusive reveal
This article exclusively reveals four new Pokemon cards from the upcoming Chaos Rising expansion for the Pokemon Trading Card Game, showcasing the evolution from Mareep to Ampharos. The cards feature distinct artwork styles, highlighting the game's appeal for both collectors and players.
Pokémon Pokopia 'Sableye's Gem Hunt' Event Has Finally Been Officially Announced
The Pokémon Company has officially announced the 'Sableye's Gem Hunt' event for Pokémon Pokopia, running from April 29th to May 14th. Players will help Sableye collect Red Crystal Fragments with the assistance of Drifloon to earn exclusive in-game items and building kits. This event also marks the first opportunity to encounter and befriend Sableye within the game.
Pokémon TCG Pocket's Next Expansion Sees A Fan-Favourite 'Mon Take The Spotlight
The Pokémon Company has announced the next expansion for the Pokémon Trading Card Game Pocket app, titled 'Pulsing Aura', which will feature a new ex card for Lucario. The expansion also includes new ex cards for Mega Sceptile and Vaporeon, along with Trainer cards featuring Korrina. The new set will be available in the app starting April 28.
Pokémon TCG Pocket Unveils Pulsing Aura, With More Power and Strong Mega Evolutions
Pokémon TCG Pocket is releasing a new expansion called Pulsing Aura on April 27, 2026, which will introduce Mega Lucario ex and Mega Sceptile ex, along with new Trainer cards and customization options like gold frames for rare cards. This expansion continues the trend of Mega Evolutions in the digital card game, following their debut in Mega Rising and their inclusion in Pokémon Legends: Z-A.
Pokémon TCG Pocket Pulsing Aura Expansion Launches April 27
The Pokémon Company announced the Pulsing Aura expansion for Pokémon Trading Card Game Pocket, launching April 27, 2026. This expansion introduces Mega Evolution Pokémon like Mega Lucario ex and Mega Sceptile ex, along with a new gold frame system for rare cards. Several in-game events are planned to celebrate the expansion and the game's 1.5-year anniversary.
Pokemon TCG Pocket Pulsing Aura Expansion Brings New Megas Next Week
DeNA and The Pokemon Company are releasing a new expansion for Pokemon TCG Pocket called Pulsing Aura on April 27th. This expansion introduces new Mega Evolutions, including Mega Lucario and Mega Sceptile, along with new cards for Vaporeon, Kubfu, and Urshifu. The update also features new Trainer cards, gold frame flairs, and various in-game events.
Pokémon Champions Ver. 1.0.3 Update Is Now Live, Here Are The Full Patch Notes
The Pokémon Company has released version 1.0.3 for Pokémon Champions on Nintendo Switch, addressing several bugs and issues present since the game's launch. The update includes fixes for incorrect move descriptions, Pokémon genders in tutorials, ability interactions, and networking problems. This patch aims to improve the player experience following criticism of the game's initial state.
Pokemon Pokopia Version 1.0.4 is now available (patch notes)
The Pokemon Company has released version 1.0.4 for Pokemon Pokopia, introducing the ability to relocate Pokemon Centers during in-game events. The update also addresses numerous bugs and issues, including problems with specific requests in Bleak Beach and Sparkling Skylands, character progression, and game stability when accessing the Pokemon Center PC.
