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The Pokémon Company

The Pokémon Company business and news from across the web.

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Retro GamerPositive

Pokemon Pokopia Team Initiation Challenge and how to get every item needed

This guide details the eight stages of the Team Initiation Challenge in Pokemon Pokopia, a core questline crucial for completing the game's story. It provides step-by-step instructions on how to acquire all necessary items, including Leppa Berries, Beans, Tomatoes, Wheat, Lumber, Fluff, Paper, Bricks, Gold Ingots, Concrete, Electricity, Crystal Fragments, Tinkagears, Industrial Beds, Resort Lights, Office Desks, a Washing Machine, Refrigerator, Game Boy System, a cherished photo, and party poppers.

Metro UKVery positive

Pokémon Pokopia boosts Nintendo shares – but what is the secret of its success?

Pokémon Pokopia has become an unexpected success for the Nintendo Switch, boosting Nintendo's share price by 10.5%. Despite initial concerns and supply shortages, the life simulation game has received widespread critical acclaim and is the best-selling title on the eShop. This success is contrasted with Sega's recent struggles, where strong reviews for titles like Shinobi: Art Of Vengeance and Two Point Museum have not translated into high sales, highlighting potential issues with marketing and sales mechanisms.

IGNVery positive

Nintendo Shares Surge After Reports of Pokémon Pokopia Success - IGN

Nintendo's stock price surged by 10.5% following reports of the success of Pokémon Pokopia, with physical copies reportedly selling out and Amazon increasing the game's price. Analysts have described the game as a 'viral hit' and a 'dark horse', contributing to investor confidence despite broader industry concerns about AI and rising costs.

Retro GamerNegative

I'm finding it a bit depressing that this is the best Pokemon card deal I can find right now

The current state of the Pokemon Trading Card Game market is described as depressing, with scarcity and high prices making even discounts on older booster packs seem like a good deal. The author notes that The Pokemon Company's acquisition of a US distributor may signal an improvement in product availability.

EurogamerVery positive

Pokémon Pokopia reminds us of an important lesson: other developers can - and should - take risks with the Pokémon IP

Pokémon Pokopia is praised for its engaging gameplay and unique approach, highlighting the success that can come from allowing external developers to take creative risks with established IPs. The article argues that this approach, exemplified by titles like Dragon Quest Builders 2 and the Mystery Dungeon series, is crucial for revitalizing franchises and satisfying both long-time fans and new players, contrasting it with less successful remakes.

IGNPositive

Every Pokémon Game on the Nintendo Switch and Switch 2 in 2026 - IGN

This article provides a comprehensive list of all Pokémon games released and announced for the Nintendo Switch and the upcoming Nintendo Switch 2. It details 15 titles currently available on the Switch, including mainline entries and spinoffs, and highlights upcoming games like Pokémon Legends: Z-A, Pokémon FireRed and LeafGreen remakes, Pokémon Pokopia, Pokémon Winds and Waves, and Pokémon Champions, with release dates extending into 2027.

IGNNegative

The Internet Is Discussing Pickmon, a New Pokémon, Zelda and Palworld Rip-Off That Doesn't Hide Its Obvious Influences - IGN

The upcoming Steam game Pickmon is drawing significant discussion online due to its blatant inspirations from Pokémon, The Legend of Zelda: Breath of the Wild, and Palworld. Developed by Pokegame, the title features characters and mechanics heavily reminiscent of these established games, with plans for a Nintendo Switch and PlayStation release. This has led to accusations of plagiarism and speculation about potential legal action from Nintendo.

My Nintendo NewsVery positive

Don’t forget Pokemon Pokopia limited-time Hoppip event starts today

The Pokemon Company's game Pokemon Pokopia has launched its first in-game event, 'More Spores for Hoppip,' which is available to players who have progressed to towns with a rebuilt Pokémon Center. This limited-time event allows players to collect special cotton spores to exchange for picnic-themed furniture, enabling them to befriend Skiploom and Jumpluff, who are otherwise unobtainable. Additionally, a Ditto rug can be claimed via the Mystery Gift function.

Metro UKVery negative

Halo Master Chief actor condemns 'juvenile war porn' clip from White House

Steve Downes, the voice actor for Master Chief in Halo, has condemned a White House propaganda video that used his voice and the character to promote the war in Iran. Downes stated he did not consent to or endorse the video's message and demanded its removal. The clip also featured other pop culture icons, drawing criticism from figures like director Ben Stiller.

SiliconeraPositive

Hatsune Miku Project Voltage Song Features Pokemon Trainers

A new song titled "Crossroad" for Hatsune Miku: Project Voltage has been released, featuring various Pokemon trainers from across the series, including Red from the original games and Florian and Juliana from Pokemon Scarlet and Violet. The track, composed by Kz with lyrics and arrangement by Taku Inoue, celebrates Miku Day and is currently available online.

Nintendo LifeVery positive

Poll: What Review Score Would You Give Pokémon Pokopia?

Pokémon Pokopia, a life simulation spin-off, has been released for Nintendo Switch. The game features a humanoid Ditto rebuilding a region by creating habitats and making friends. While praised for its charm and content, the review notes some gameplay and progression issues.

EurogamerVery negative

Master Chief actor calls out White House's use of Halo footage in "disgusting and juvenile war porn" propaganda

Steve Downes, the voice actor for Master Chief in Halo, has demanded the removal of his voice from a White House propaganda video that glorified the war in Iran. Downes stated he was not consulted and does not endorse the video's message, calling it "disgusting and juvenile war porn." The Pokémon Company also recently objected to the White House's use of its intellectual property in political content.

IGNPositive

The Pokémon Company Is Actively Recruiting PhD Holders With Backgrounds in Ecology to Work in Tokyo - IGN

The Pokémon Company is actively seeking PhD holders with backgrounds in ecology to join their team in Tokyo. The company is looking for candidates with research experience in animal and plant ecology, offering a significant bonus for those with a PhD. This recruitment aims to bring real-world ecological knowledge into the development of future Pokémon games and designs.

IGNVery negative

Master Chief Actor Steve Downes Hits Out at the White House for Use of His Voice in ‘Disgusting and Juvenile' Social Media Video - IGN

Steve Downes, the voice actor for Master Chief in the Halo series, has publicly demanded the White House remove his voice from a social media video he deemed "disgusting and juvenile war porn." Downes stated he did not consent to or endorse the video's message, which spliced his iconic line with war footage and clips from other media. This incident follows previous instances of the White House using popular intellectual property for social media content, including from Microsoft and The Pokémon Company.

GamespotVery negative

Master Chief Actor Condemns Use Of His Voice In White House Social Media Post

Voice actor Steve Downes, the voice of Master Chief in Halo, has condemned the White House for using his voice in a social media video that supported military action in Iran. Downes stated his voice was used without permission and demanded its removal. This is not the first time the White House has used Halo imagery for political purposes, previously posting a meme of Donald Trump as Master Chief and using Halo memes for ICE recruitment.

Nintendo LifePositive

PSA: Pokémon Pokopia Players Can Now Tour The Developer's Cloud Island

Players of the Nintendo Switch life-simulation game Pokémon Pokopia can now visit the developer's Cloud Island using a special code. Access requires a Nintendo Switch Online subscription and the Mysterious Goggles item. This new feature offers a sample of upcoming content and may contain spoiler information.

Nintendo EverythingNeutral

The most surprising mispronounced Pokemon names

This article lists commonly mispronounced Pokemon names, highlighting official pronunciations for over a dozen creatures. It notes that the lack of voice acting in the games contributes to pronunciation errors among players. The Pokemon Company shared some of these common mispronunciations during the 2025 Pokemon World Championships.

Nintendo LifeVery positive

Poll: So, Will You Be Getting Pokémon Pokopia?

Pokémon Pokopia, a new life-simulation game, has launched exclusively for the Nintendo Switch. The game has received high praise, with many reviewers highlighting its charm and content. A notable aspect is its "physical" release, which is a Game-Key Card requiring a download.

PC GamerVery negative

'Oh s**t, here we go again': White House uses videogame clips to promote its war in Iran, including CJ's iconic line from Grand Theft Auto: San Andreas

The White House has used iconic lines and imagery from video games like Grand Theft Auto: San Andreas and Halo to promote its military operations in Iran and other political messages. This tactic, also employed by other government agencies using Pokémon imagery, has drawn criticism and a lack of comment from major game publishers like Take-Two Interactive.

PC GamerNeutral

The Pokémon Company criticises Trump administration's use of its imagery in political memes, says Pokémon is apolitical, Trump spokesman uses decade-old Clinton post to accuse them of bias

The Pokémon Company International has criticized the Trump administration for using its imagery in political memes without permission, stating the brand is apolitical. In response, a White House spokesman accused the company of bias by referencing past instances of Hillary Clinton's campaign using Pokémon Go for voter registration.