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The Pokémon Company

The Pokémon Company business and news from across the web.

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PC GamerNeutral

Two men plead guilty to stealing over £71,000 worth of Pokémon TCG in a string of burglaries targeting…

Two brothers, Keith and Shane Johnson, have pleaded guilty to multiple burglaries targeting Pokémon Trading Card Game (TCG) stock, stealing over £71,000 worth of cards. Cheshire police apprehended the brothers after tracing stolen vans and recovering the cards from their property. The thefts caused significant damage to multiple specialist shops.

EurogamerNegative

Two brothers admit to stealing more than £71,000 worth of Pokémon TCG cards after failing to escape the police and hide the loot

Brothers Keith and Shane Johnson have admitted to stealing over £71,000 worth of Pokémon trading cards and memorabilia from multiple collectible stores in England. Following a break-in at Celestial Collectables, police tracked the suspects using CCTV and vehicle information, leading to their arrest and the recovery of stolen goods. Keith Johnson received a 29-month prison sentence, while Shane Johnson awaits sentencing.

Games PressVery positive

LEGO® Pokémon™ continues to evolve with new sets featuring iconic Pokémon alongside LEGO Pokémon minifigures

The LEGO Group and The Pokémon Company International are expanding their LEGO Pokémon line with five new building sets featuring iconic Pokémon like Rayquaza, Arcanine, and Munchlax. These sets include detailed brick-built figures and introduce new LEGO minifigures of Pokémon Trainers such as Red and Professor Oak. The new products will be available for pre-order starting July 7, 2026, with wider availability beginning August 1, 2026, and October 1, 2026, for specific sets.

My Nintendo NewsPositive

Here’s a good look at the $300 LEGO Pokeball

The LEGO Group and The Pokémon Company have revealed the upcoming LEGO Pokeball set, which will retail for $300. The set opens to reveal a detailed interior scene.

Nintendo EverythingVery positive

LEGO Pokemon reveals Arcanine, Rayquaza, and Munchlax plus Iconic Trainer Moments Poke Ball and Up-Scaled Red Minifigure

LEGO has revealed several new Pokemon building sets, including Arcanine, Rayquaza, Munchlax, an up-scaled Red minifigure, and an Iconic Trainer Moments Poke Ball. These sets, featuring detailed Pokemon figures and trainer minifigures, are set to release on August 1, 2026. Executives from both LEGO and The Pokemon Company expressed excitement about continuing the collaboration.

Invision CommunityVery positive

Razer Unveils New Pokémon Espeon & Umbreon Gaming Collection | Invision Game Community

Razer has launched a new gaming collection inspired by the Pokémon characters Espeon and Umbreon. The collection includes a headset, keyboard, mouse, and mouse mat, all featuring Pokémon-themed artwork and Razer's signature gaming features like Chroma RGB lighting. This collaboration aims to blend popular Pokémon designs with premium gaming hardware for fans.

Retro GamerPositive

Espeon and Umbreon seem to be all the rage, as a wild Hori Pokemon Switch 2 controller has appeared

A new Hori Wireless HORIPAD Turbo controller featuring Espeon and Umbreon artwork for the Nintendo Switch has been spotted on Amazon US. While not officially announced, the listing suggests a potential upcoming release for the Pokemon-themed accessory. This controller is noted for its wireless capabilities and is expected to be priced around $64.99.

Games PressVery positive

WHERE LIGHT AND DARK PLAY: RAZER REVEALS THE ESPEON & UMBREON COLLECTION

Razer has launched the Razer | Espeon & Umbreon Collection, a new line of gaming peripherals inspired by the Pokémon characters Espeon and Umbreon. The collection, which includes a gaming headset, keyboard, mouse, and mouse mat, features Razer Chroma RGB lighting and ergonomic designs. It is now available in the United States, Latin America, Europe, Australia, and New Zealand.

Retro GamerPositive

Razer has evolved its Pokemon PC accessory lineup with these new celestial Espeon & Umbreon goodies

Razer has launched a new collection of PC gaming accessories featuring Espeon and Umbreon, the Eevee evolutions from Pokemon. The line-up includes a gaming keyboard, mouse, mouse mat, and headset, all designed with purple color schemes and artwork of the two Pokemon. This collection is available for pre-order on the official Razer store.

IGNNeutral

The Pokémon Company Just Matched Each of Japan's Top Professional Soccer Teams to a Pokémon

As part of its 30th anniversary, The Pokémon Company is collaborating with Japan's J League, assigning a unique Pokémon to each of the league's 60 professional soccer teams. This initiative connects the popular franchise with the world of professional sports in Japan.

IGNNegative

Nintendo President Says The Pokémon Company Will 'Take Measures' to Respond to Widespread Card Scalping Issues

Nintendo's president has acknowledged widespread issues with Pokémon card scalping and shortages, stating that The Pokémon Company will "take measures" to address the problem. This comes despite the printing of 10 billion cards last year, indicating the severity of the scalping situation.

Retro GamerVery positive

Best Pokemon TCG Pocket Mega Diancie ex deck

This guide details how to build the best Mega Diancie ex deck in Pokemon TCG Pocket, focusing on a psychic build that generates energy for high damage output. The strategy involves using Gardevoir for energy generation and then deploying Mega Diancie ex for powerful attacks, with cards like Meloetta and Copycat aiding in setup and Diantha mitigating early damage.

Games PressPositive

The Pokémon Company International Announces Champion of Champions Tournament Following Pokémon Champions Mobile App Launch

The Pokémon Company International has announced the Champion of Champions Tournament, a unique event featuring winners from various non-traditional disciplines competing in Pokémon Champions. The tournament will take place on July 29, 2026, in London, with the winner receiving a trip to the Pokémon World Championships and a charitable donation. The event aims to highlight the accessibility of Pokémon Champions, which is available on mobile and Nintendo Switch systems.

Retro GamerPositive

Good luck collecting Pokemon TCG 30th Celebration, because the lineup includes 27 products

The Pokemon Trading Card Game 30th Celebration set will feature an extensive lineup of 27 different products, including Elite Trainer Boxes, Booster Bundles, and collections with figurines. While some items will be released on September 16, the rest are scheduled for later in 2026. The Pokemon Company is releasing a large number of items to commemorate the franchise's long history.

Games PressVery positive

MEDIA ALERT: The Pokémon Company International Reveals Product Lineup for Commemorative Pokémon Trading Card Game: 30th Celebration Expansion

The Pokémon Company International has revealed details for the upcoming Pokémon Trading Card Game: 30th Celebration expansion, launching September 16, 2026. This commemorative set will feature all foil cards, a new Futuristic rare rarity, 30 different Pikachu rare cards, and 30 returning classic Pokémon cards. The expansion will be available in various products including Elite Trainer Boxes, Poster Collections, and Tins, and will be playable in Pokémon TCG Live starting September 15, 2026.

Retro GamerVery positive

Best Pokemon TCG Pocket Milotic ex deck

This guide details the best deck build for Milotic ex in Pokemon TCG Pocket, focusing on its sleep and energy generation capabilities. The build includes specific cards like Darkrai, Feebas, and Igglybuff, and discusses the pros and cons of this strategy, noting its weakness to Electric decks and the growing player counter-strategies.

EurogamerNegative

Pokémon TCG Pocket developer DeNA has received 1.5 billion yen in subsidies, sparking debate about whether the studio actually needs the investment

Japanese developer DeNA, known for Pokémon Trading Card Game Pocket, has received a 1.5 billion yen subsidy from the government's IP360 program, intended to support domestic IP development. This has sparked debate among the public and industry figures regarding the necessity of such funding for a successful company and the broader challenges faced by smaller developers in securing game development investment.

Escapist MagazinePositive

In your face Nintendo – Palworld’s huge free 1.0 update lands just before Pokémon Pokopia’s paid DLC

Pocketpair's monster-taming survival game Palworld is set to leave Early Access and launch version 1.0 on July 10, featuring new Pals, regions, and a revamped story. This major free update arrives shortly before the paid DLC for Nintendo's Pokémon Pokopia in August, intensifying comparisons between the two titles. Despite a past patent infringement lawsuit, both games are releasing significant content updates close to each other.

Last Word GamingPositive

Pokemon Unite 5th Anniversary Update - 4 New Licences

Pokemon Unite is celebrating its 5th anniversary starting July 21, 2026, with the addition of four new legendary Pokemon licenses: Yveltal on July 3, Palkia on July 17, Reshiram on August 7, and Solgaleo on August 21. The Pokemon Company and TiMi Studio Group will also host events offering in-game rewards like license art and holowear.

Nintendo SmashPositive

Pokémon TCG Reveals A New Two-Card System in the Mega Rayquaza Set

The Pokémon Company has revealed details about the upcoming Storm Emeralda set for the Pokémon Trading Card Game, which will launch in Japan on July 31, 2026. This set, also known internationally as Delta Reign, will feature Mega Rayquaza ex and introduce a new two-card Stadium system called Legendary Summit.