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Balatro publisher Playstack only discovered it because they had a guy checking all the new releases on Steam every day:…

Playstack's head of discovery, Patrick Johnson, explained that the publisher found the hit indie game Balatro by manually checking new Steam releases daily. Despite Balatro having few wishlists initially, Playstack recognized its potential and reached out to developer LocalThunk. The article also mentions Playstack is in the process of being acquired by Integrated Media Company for $151 million.