Bethesda
News, coverage and analysis tracking Bethesda across the outlets.
To Keep Xbox Alive, Does its New CEO Need to Revert to Exclusives?Following Phil Spencer's retirement, new Xbox CEO Asha Sharma faces the challenge of revitalizing the brand, with a key focus on the console's lack of exclusive titles. The article discusses whether reverting to a strategy of console exclusives, rather than multi-platform releases and the Game Pass subscription model, is necessary for Xbox to compete effectively in the console market, particularly against PlayStation.
New Xbox leadership commits to consoles and first-party gamesNew Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have stated that the Xbox console and first-party game development remain a priority. They addressed concerns about multi-platform releases and the future of the hardware, emphasizing a commitment to serving the core audience and protecting creative culture from excessive AI implementation. Hardware announcements related to this renewed focus are expected soon.