GAGames Industry
No More Robots' nine-year journey to releasing its first self-developed IP – "This sounds so naive and stupid, but somehow it's working"
After nine years of publishing, No More Robots is releasing its first self-developed game, Cruise Control. The company pivoted from an ambitious online shooter project that failed to materialize due to a partner pulling out. Founder Mike Rose expresses a sense of exhaustion with the industry but remains optimistic about Cruise Control's potential success and the future of the company, which has maintained a lean operational model.
