He-Man And The Masters Of The Universe
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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
Gruv’s Father’s Day Blu-ray Sale Lets Bundle Multiple Movies At Big Discounts
Gruv is holding a Father's Day sale featuring bundle deals on 4K UHD and standard Blu-rays, as well as discounts on Clint Eastwood's filmography and TV series box sets. Customers can purchase three 4K Blu-rays for $33 or two standard Blu-rays for $16, with various classic and modern titles available.
Fortnite producer who leaked Kingdom Hearts and He-Man collabs sued by Epic
Epic Games has filed a lawsuit against former contractor Hayden Cohen, identified as the source of numerous Fortnite leaks, including potential collaborations with Kingdom Hearts and He-Man. Cohen allegedly leaked confidential partner intellectual property and trade secrets while working for Epic. The company stated that such leaks harm partners and jeopardize future collaborations.
