GAGamespot
With Secret Lair, Magic: The Gathering Wants To Appeal To As Many People As Possible
Wizards of the Coast's Secret Lair brand is expanding its reach by collaborating with various IPs like Hatsune Miku, Stardew Valley, The Hobbit, Marvel, Lofi Girl, and Masters of the Universe. Principal product lead Steve Sunu emphasized authenticity in these collaborations, aiming to appeal to both Magic: The Gathering fans and fans of the respective IPs. New drops include a Hatsune Miku Commander deck, Stardew Valley themed cards, and unique treatments for Marvel and The Hobbit collaborations.
