"Anyone run into Assassin's Creed?": GTA 6 maker Rockstar has faced many challengers over the years, Take-Two CEO says, but there's "zero evidence" AI will make them betterTake-Two Interactive CEO Strauss Zelnick stated there is "zero evidence" that artificial intelligence will enable competitors to create games as successful as Rockstar Games' Grand Theft Auto series. Zelnick emphasized that creativity and talent, rather than technology, are the key drivers of success in game development. He acknowledged that while others have tried to replicate GTA's success, including former Rockstar employees, they have not yet achieved it, and Take-Two aims to continue attracting top creative talent. Retro Gamer
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