Monster High
News, coverage and analysis tracking Monster High across the outlets.
Latest coverage
"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
I already own too many dolls, but I know this upcoming Monster High Michael Myers release is going to stalk my dreams…
Mattel has announced a new Monster High Skullector doll inspired by Michael Myers from Halloween II, set to release on August 8, 2026. The doll features details like VHS high heels and a pumpkin skull motif, and will be available first to Fang Club members on August 7. Other announced dolls include Oogie Boogie and classic Universal Monsters characters.
There is no Dana, there is only this absolutely incredible Skullector Ghostbusters Gozer Doll
Mattel has released a new Gozer doll as part of its Skullector line, commemorating Ghostbusters Day. The doll, inspired by the iconic villain from the 1984 film and styled with a Monster High aesthetic, is available for purchase on Mattel Creations. It features details like Gozer's signature hairdo and bodysuit, and includes miniature Zuul and Vinz Clortho figures.
