PAX

Where did all the UK game events go?

The UK faces a significant decline in major consumer video game events, with many established shows like EGX and Insomnia folding or merging, and new attempts failing. This trend is attributed to rising costs, shifting global marketing budgets of major publishers away from such events, and the overwhelming draw of larger international shows like Gamescom. While smaller niche and B2B events remain successful, the lack of large-scale consumer gatherings is a concern for the UK's substantial gaming market.