PUBG
News, coverage and analysis tracking PUBG across the outlets.
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Nobody Plays New Games Anymore: The 2026 Playtime Data | TAG
Recent data from Valve's Steam Replay and Newzoo reports indicate that new game releases consistently capture only 14-17% of player playtime on PC, with older titles dominating the remaining hours. This trend holds true across platforms, with Xbox showing the highest engagement for new releases at 18%. The analysis suggests this is due to factors like the prevalence of live service games, adult time constraints, and the value proposition of established back-catalog titles, rather than a decline in player interest.
The $69 Billion Hangover: Every Xbox Layoff Since The Activision Blizzard Merger
Microsoft's acquisition of Activision Blizzard for $68.7 billion has been followed by significant layoffs and studio closures within its Xbox division. These cuts, described by Xbox CEO Asha Sharma as a "reset" due to an unhealthy business, have impacted thousands of employees and led to the cancellation of several game projects across various studios since January 2024.
AI Yi-Yi!
KRAFTON discusses the development of PUBG Ally, a co-playable character powered by NVIDIA ACE technology, in a Q&A with NVIDIA. The article also briefly mentions a Chinese AI model topping charts while another AI, Anthropic Fable 5, was banned.
Tim Sweeney says only hope for new games is to 'connect to economies of other games'
Epic Games CEO Tim Sweeney believes that connecting virtual economies between different games is the only way for new titles to succeed against established giants like Fortnite and Roblox. He suggests that enabling players to transfer in-game items and investments across games, even those from different companies, will reinvigorate the market and drive player engagement towards in-game purchases over buying full games.
KRAFTON gamescom Lineup Reveals TARAE and Unannounced PUBG Game
KRAFTON has announced its lineup for gamescom 2026, which will feature five titles including TARAE and an unannounced PUBG game. The showcase will begin on August 26th in Cologne, Germany, and will also include two other unannounced titles.
KRAFTON REVEALS FIVE-TITLE GAMESCOM 2026 LINEUP
KRAFTON has announced its lineup for gamescom 2026, featuring five upcoming titles. The showcase will include a new unannounced game from PUBG STUDIOS based on the PUBG IP, the first public look at Piccolo Studio's Age Twisters, and the debut of Boundary's dark fantasy action RPG TARAE: The Unbound. Also featured are Neon Giant's open-world FPS NO LAW and NIRVANANA's Multi-Team Tactical Arena game Project ZETA.
KRAFTON announces Gamescom 2026 lineup
KRAFTON has revealed its lineup for Gamescom 2026, featuring world premieres and new titles from its various studios. Highlights include an unannounced PUBG Studios project, Neon Giant's open-world FPS NO LAW, Nirvanana's multi-team tactical arena game Project ZETA, Piccolo Studio's cooperative narrative adventure Age Twisters, and Boundary's dark fantasy action RPG TARAE: The Unbound.
PUBG's new AI teammate is somehow more useless than my friends
The new Ally Duo game mode in PUBG features an AI teammate named Ella, designed to act and chat like a human. However, the AI companion proves to be ineffective, providing inconsistent information, failing to engage enemies, and lacking any conversational ability outside of the game. The article speculates on Krafton's investment in AI defense companies as a potential motive for this experimental feature.
Brendan "PlayerUnknown" Greene "moves forward with a smaller team", as Prologue: Go Wayback! studio struggles to find funding
Brendan Greene, creator of PUBG and Prologue: Go Wayback!, announced that his studio, PlayerUnknown Productions, is moving forward with a smaller team due to struggles in securing additional funding. Greene expressed gratitude for the team's professionalism despite the challenges and acknowledged the difficulty of maintaining an independent studio without consistent financial backing.
Krafton is testing an AI-powered ally for PUBG and making esports deals for PUBG Mobile
Krafton is testing an AI-powered companion character named Ella for PUBG, designed to understand voice commands and assist human players in a new arcade mode. The company is also partnering with G2 to expand the esports scene for PUBG Mobile, focusing on Germany and Western Europe.
Morning Mobilization
The retro computer brand Commodore has released a flip phone, generating excitement. Separately, PUBG Mobile set a new record for the largest mobile team-based esports tournament with over 1.2 million players participating.
G2 and PUBG MOBILE Esports Announce Partnership to Expand Western Europe’s Esports Ecosystem
G2 and PUBG MOBILE Esports have announced a partnership aimed at expanding the mobile esports ecosystem in Western Europe. The collaboration will commence with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard and includes the launch of an ambassador program featuring content creator JanickaGaming. This initiative seeks to leverage G2's expertise in esports and content creation to foster growth and community engagement within the region.
Türkiye's domestic mobile revenue grew 6% to $347m in 2025
Türkiye's mobile revenue reached $347 million in 2025, a 6% increase, while developer revenue surged by 450% to $2.7 billion over six years. Despite a 4% decline in downloads, the market shows a trend towards monetization, with puzzle games dominating revenue. Dream Games led the market, contributing significantly to the country's growing mobile gaming sector and securing substantial investment.
Playerunknown Productions Laying Off Employees, Cancelling Prologue: Go Wayback
Playerunknown Productions is undergoing a studio restructure that includes layoffs and the cancellation of its early access game Project: Go Wayback!. The studio will focus on its Melba technology, which aims to generate 'Earth-sized' virtual worlds. The team plans one final update for Project: Go Wayback! and is investigating refund options for players who purchased the game.
PUBG MOBILE x aespa Collab Brings K-Pop Skins, Emotes & Exclusive Rewards in Limited-Time Event |
PUBG MOBILE is hosting a limited-time collaboration event with K-pop group aespa from June 1st to June 30th. The event introduces exclusive in-game content, including themed outfits, dance emotes inspired by aespa's music, voice packs, and collectible items. Players can unlock music tracks like "Whiplash" and "Dark Arts" for lobby music and experience aespa's futuristic aesthetic through various cosmetic rewards.
PUBG MOBILE Teams Up With aespa for Massive K-Pop Themed In-Game Collaboration
PUBG MOBILE has launched a limited-time collaboration with K-pop group aespa, running from June 1st to June 30th. The event introduces exclusive in-game content inspired by the group's futuristic style and music, blending K-pop culture with the battle royale experience.
Nvidia's working with all the anti-cheat vendors to make competive games work on RTX Spark and WoA… just…
Nvidia is collaborating with anti-cheat vendors to ensure competitive games function on its new RTX Spark chips for Windows on Arm. This initiative aims to address a key barrier for Linux gaming by improving compatibility with major anti-cheat software like Easy Anti-Cheat, BattlEye, and Denuvo. Nvidia expects to announce further game support in the coming months.
Not just for AI agents: Nvidia's RTX Spark means Arm-powered laptops for gamers, too, promising 100 fps at 1440p in…
Nvidia has officially unveiled its RTX Spark System on a Chip (SoC), codenamed N1X, which integrates MediaTek Arm CPU cores with Nvidia GPU cores for laptops and mini PCs. The RTX Spark lineup aims to offer configurations ranging from 16GB to 128GB of memory, promising high performance with efficient power consumption. Nvidia is working with developers to ensure compatibility with Windows on Arm and support for anti-cheat software for popular games like Fortnite and VALORANT.
Red Dead Redemption 2 now overtaken Wii Sports in best-selling game list
Red Dead Redemption 2 has surpassed Wii Sports to become the third best-selling video game of all time, with 85 million copies sold compared to Wii Sports' 83 million. Rockstar Games' title has experienced a significant surge in sales over the past year, exceeding its sales in any 12-month period since its 2018 launch.
I'm not sure who the PUBG x Payday collab is for, or why it exists
This article questions the purpose and execution of the PUBG x Payday collaboration, arguing that the new game mode is uninspired and detracts from the core battle royale experience. The author suggests that such collaborations, along with features like map selection, may dilute the player base and harm PUBG's long-term health.
