Roblox
News, coverage and analysis tracking Roblox across the outlets.
Matthew Ball was hired to help fix Xbox. Will gamers like what he prescribes?Analyst Matthew Ball has been hired by Xbox as chief strategy officer to help revitalize the company's business. Ball, a proponent of the metaverse and user-generated content, is expected to influence Xbox's future direction, potentially drawing inspiration from platforms like Roblox and Epic Games' Unreal Engine. This comes as Xbox undergoes significant restructuring, including layoffs and studio closures.- Roblox’s Latest Crossover Is One I Guarantee You’d Never GuessThe legendary rock band The Rolling Stones are launching a limited-time immersive event within Roblox's The Block virtual venue starting July 10. Players will work together to "save rock history" by defeating a time-traveling antagonist and experiencing classic hits and new songs. This follows previous musical artist crossovers in Roblox, amidst ongoing concerns about child safety impacting Roblox Corp's share price.
The Rolling Stones are in Roblox, because I guess that's what rock and roll is nowThe iconic rock band The Rolling Stones has launched a new experience within the Roblox platform, celebrating their 60-year history. Players will explore crystals representing different eras of the band, accompanied by their music, culminating in an interactive community-driven performance. The collaboration also features exclusive avatar accessories and a limited-edition physical item available through an in-game Shopify integration.- MMO Business Roundup: Marathon’s lawsuit, the Sony petition, TGS 2026, and Minecraft’s fateThis MMO business roundup covers several key events, including the settlement of a lawsuit filed by former Marathon game director Christopher Barrett against Sony and Bungie. It also highlights an online petition by PNP Games urging Sony to continue supporting physical media, which has garnered a significant number of signatures. Additionally, Nexon announced its presence at Tokyo Game Show, and an article from Gamespot questions Microsoft's strategy for Minecraft's future, suggesting a focus on competing with Roblox could be detrimental.
Microsoft, Please Don’t Ruin MinecraftMicrosoft's new CEO Asha Sharma is reportedly looking to increase investment in Minecraft, drawing comparisons to Roblox's business model. This shift, occurring amidst significant studio cuts within Xbox, raises concerns that Microsoft may alter Minecraft's core gameplay and creative freedom to boost profitability, potentially moving away from its established identity as a sandbox for crafting and survival.
Roblox Animal Hospital Walkthrough – A Complete GuideThis guide provides a comprehensive walkthrough for the Roblox game Animal Hospital, detailing basic patient care, identifying and dealing with anomalous patients, managing sanity, and understanding different treatment procedures. It also covers special classes, anomalous events, and offers tips for multiplayer and managing timed objectives.
Xbox CEO Asha Sharma wants the company to "entertain more than a billion people" every day: here's why that's a deeply unrealistic thing to sayXbox CEO Asha Sharma stated her ambition for the company to entertain over a billion people daily, a goal that significantly exceeds current industry peaks like Fortnite and Roblox. This statement follows news of Xbox studios splitting off and approximately 3,600 layoffs. While challenging, Sharma believes this can be achieved, potentially leveraging King's mobile success with Candy Crush to reach the ambitious target.
PlayStation Store: June 2026’s top downloadsThe PlayStation Store has revealed the top downloaded games for June 2026 across PlayStation 5, PlayStation 4, and PlayStation VR2. Escape the Backrooms dominated the charts in both US/Canada and EU regions for PS5, while other backroom-themed titles also performed well on PS VR2. The free-to-play charts featured popular titles like Fortnite, Roblox, and Call of Duty: Warzone.- Massively Overthinking: Unbundling the MMORPG genre, 12 years laterIndustry figures like Raph Koster discuss the 'unbundling' of the MMORPG genre, where its core components like live services and subscription models have been adopted by other game genres. The article explores what truly defines an MMORPG in the current landscape, with contributors suggesting elements like persistent virtual worlds, community, and a unique 'glue' holding disparate game elements together, rather than just player count.
- Roblox Reveals 18+ Game PlansRoblox is launching an incubator program to develop six new games rated for 18+ audiences. This initiative aims to expand the platform's content offerings by partnering with developers for a six-month program, with one revealed project being an extraction game.
"I literally built an investment firm that wouldn't have funded my own pitch" – Why the money isn't reaching the games that need itA workshop at the Madeira Games Summit revealed a significant gap between game developers and investors, leading to funding being concentrated on established companies and risk-averse projects. Participants, including former PlayStation executive Adam Boyes, found that when tasked with designing investment funds, they prioritized tools and infrastructure over traditional game content. The core issue identified is a difference in mindset and communication, with developers needing to articulate financial returns more effectively to secure investment for original games.
Tim Sweeney says only hope for new games is to 'connect to economies of other games'Epic Games CEO Tim Sweeney believes that connecting virtual economies between different games is the only way for new titles to succeed against established giants like Fortnite and Roblox. He suggests that enabling players to transfer in-game items and investments across games, even those from different companies, will reinvigorate the market and drive player engagement towards in-game purchases over buying full games.
Tencent reportedly negotiating exits from various Japanese studios including MarvelousTencent is reportedly negotiating to sell its minority stakes in several Japanese game studios, including Marvelous, potentially at a loss. Investments in PlatinumGames, FromSoftware, and Kadokawa Corporation are unaffected. The company is shifting its focus towards user-generated content games and its existing portfolio teams.
After Years of Live-Service Chasing, Single-Player Games Are Winning AgainThe article discusses the shift in the gaming industry from a strong focus on live-service games back towards single-player experiences. While live-service games can be highly lucrative, many publishers struggled to implement them successfully, leading to a resurgence in demand for complete, finished single-player titles. This trend is evident in recent showcases from Sony and Xbox, which highlight promising single-player games as key platform definers.
The videogame market is as big as ever, with PC leading growth—global games revenue surpassed the $200 billion…The global games market surpassed $200 billion in 2025, driven primarily by PC revenue growth. While console and mobile markets also saw increases, PC's diverse game offerings and microtransaction success led the surge. Despite industry consolidation and layoffs, overall market revenue continues to climb.
Newzoo: Global games market made over $200bn in 2025The global games market generated over $200 billion in revenue in 2025, marking a 9.1% year-on-year increase. Mobile gaming accounted for 56% of this revenue, while PC and console gaming each took 22%. China and the United States were the largest markets, contributing over half of the global spending.
"One view of the future is that Roblox grows and eats gaming" - Epic Games boss Tim Sweeney delivers impassioned speech about the future of gamingEpic Games CEO Tim Sweeney delivered a speech at the State of Unreal event, expressing concern over the rising costs and failing audiences in the AAA game business. He highlighted the growing importance of social gaming experiences and user-generated content platforms like Roblox, suggesting they represent a significant shift in the industry's future. Sweeney also discussed Epic's vision for a connected ecosystem powered by Unreal Engine, despite the company itself facing layoffs.- QuoteworthyEpic Games CEO Tim Sweeney stated that Unreal Engine has the potential to disrupt the gaming landscape dominated by platforms like Roblox. He believes Unreal Engine offers a more robust and versatile solution for game development.
'It feels to many like a tidal wave is sweeping over the AAA game business,' says Epic CEO Tim Sweeney in his…Epic Games CEO Tim Sweeney described the current AAA game business as facing a "tidal wave" due to escalating development costs and a high failure rate for major releases. He contrasted this with the success of platforms like Roblox and proposed Epic's vision of a connected metaverse ecosystem built on Unreal Engine as a more developer-friendly alternative.
Roblox Select Releases Globally: All Safety DetailsRoblox Select has launched globally, introducing age-appropriate access to games and features alongside Roblox Kids. The platform now uses age-check systems to place users into applicable experiences and has implemented new chat safety features. Users must complete age verification to chat, with different account types (Roblox Kids, Roblox Select, Roblox) assigned based on age and verification status, all supported by enhanced parental controls.