Sanrio Party Land
News, coverage and analysis tracking Sanrio Party Land across the outlets.- Sanrio Party Land announced for Fall 2026 releaseSanrio Party Land has been announced as the debut title from Sanrio Games, with a planned release in Fall 2026. This marks the company's entry into the video game market.
- Sanrio Games First Title Will Be on the Switch and Switch 2Sanrio has announced its new publishing arm, Sanrio Games, with its first title, Sanrio Party Land, set to release on Nintendo Switch and Nintendo Switch 2 in Fall 2026. This multiplayer party game is the first of ten planned titles from the company. Sanrio also has other mascot-driven games like Hello Kitty Island Adventures and Sanrio Characters Smash Festa.
- Sanrio launches self-publishing label Sanrio GamesSanrio, the company behind Hello Kitty, has launched its own self-publishing label, Sanrio Games, aiming to release approximately 10 titles over the next three years. The first game, Sanrio Party Land, is a party game scheduled for a global release in fall 2026 on Nintendo Switch and Switch 2. This initiative is part of Sanrio's long-term vision to become a global IP platform provider, with games serving as a core pillar for expanding its intellectual property and creating integrated experiences.
- Hello Kitty Company Sanrio Announces Gaming Brand and New Party GameSanrio has launched its own gaming brand, Sanrio Games, and announced plans to release ten games by March 2029. The first title, Sanrio Party Land, is a party game similar to Mario Party featuring iconic Sanrio characters and is set to release this fall. The company also holds publishing rights for Mr. Men and Peanuts franchises.
- Sanrio establishes in-house gaming brand Sanrio GamesSanrio, the creator of Hello Kitty, has launched its own in-house gaming brand, Sanrio Games, with plans to release ten titles over the next three years. The first game, Sanrio Party Land, is scheduled for an autumn 2026 release on Nintendo Switch, with further investment planned for development and marketing. This move aims to create new intellectual property and expand Sanrio's character IP into new markets, particularly North America.
- Sanrio Party Land Announced For Switch 1 & 2, More Sanrio Games TeasedSanrio Games has announced Sanrio Party Land for the Nintendo Switch, a new party title featuring popular Sanrio characters like Hello Kitty and Cinnamoroll. The game is set to launch in fall 2026 and will include minigames and board games. Sanrio Games also revealed plans to release approximately 10 titles over the next three years.
- Sanrio Party Land revealed for Nintendo Switch 2 and SwitchSanrio Games has announced Sanrio Party Land for both Nintendo Switch and the upcoming Nintendo Switch 2, set to release this fall. The party game will allow players to create custom avatars and engage in mini-games and board games with Sanrio characters. This title marks the beginning of Sanrio Games' initiative to connect its character IP with fans globally, with plans for approximately ten titles over the next three years.
- Sanrio Party Land announced for Switch 2, SwitchSanrio Games, a new publishing brand from Hello Kitty owner Sanrio, has announced Sanrio Party Land for the Nintendo Switch and the upcoming Nintendo Switch 2. The game will feature popular Sanrio characters in a collection of mini-games.