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Why the publisher of Nintendo Life is launching a new PC gaming site

Hookshot Media, the publisher behind Nintendo Life and Push Square, has launched Steam Hype, a new website dedicated to PC gaming on Valve's platform. The site aims to provide human-led curation and recommendations for both AAA and indie titles, differentiating itself from established PC gaming outlets. Despite a downturn in the games media industry, Hookshot CEO Anthony Dickens expressed confidence in the company's independent ownership model to adapt and succeed.