Threads
News, coverage and analysis tracking Threads across the outlets.
Latest coverage
Threads is overhauling its in-app analytics with more details, except for link clicks
Meta's Threads app is updating its in-app analytics to provide more detailed performance insights, including AI-generated summaries of post engagement. However, specific data on link clicks will not be included in this overhaul.
Meta's Threads app now has half a billion monthly users
Meta's social media app Threads has reached half a billion monthly users. The platform, which serves as a competitor to X, continues to experience significant growth nearly three years after its launch.
X's Exclusive Threads feature lets creators paywall the end of tweet threads
X has introduced a new feature called Exclusive Threads, allowing creators to paywall parts of their tweet threads for subscribers. This update to the creator subscriptions platform aims to provide new monetization tools by enabling creators to tease content before locking the remainder behind a subscription. The company is also promoting other features like paid partnership labels for sponsored posts.